Russia: Charcoal named after US President Obama on sale in Novosibirsk

Russia: Charcoal named after US President Obama on sale in Novosibirsk



Published on Sep 10, 2016

A Russian charcoal-producing company presented its latest line of charcoal inspired by US President Barack Obama, named 'Obamawood', was presented in Novosibirsk on Saturday.

Dmitri Demin, CEO of Zhariki company which is producing the charcoal, said that the idea to name the charcoal after the Obama came to him some time ago and was related to his personal attitude to the global politics, to Obama and to the United States. Demin went on to describe his decision as a joke, but also as a "slight marketing ploy" to attract customers.

SOT, Dmitri Demin, CEO of Zhariki company (Russian): "The idea came several months ago and it is related to my attitude towards the country and the world. Of course, it is related with the [United] States, because everything happening in the world is closely related to them."

SOT, Dmitri Demin, Head of the Zhariki company (Russian): "We just joked, we just had fun. On one hand, I just showed our attitude to the global politics, to [US President Barack] Obama, to the [United] States. On the other hand, it is a slight marketing ploy, because people are more willing to buy anything when they have fun from it and it is nice to them."


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