Apple's new handset will be called the iPhone Pro and WILL go on sale in September (although it may set you back $1100)

[link to www.dailymail.co.uk]


Apple's eagerly anticipated new iPhone will go on sale in September - but in very limited quantities, the latest forecast for the firm has claimed.

J.P. Morgan Apple analyst Rod Hall believes the new handset will be called the 'iPhone Pro', and will sell for $1100, according to 9to5Mac.

However, the report warns that supply will be extremely limited at launch and for its first few months on sale.


Multiple claims say the new OLED 5.8-inch iPhone, which is expected to have a bezel-less screen, may not be available until November.

However, Hall believes there will instead be 'a slower production start for the flagship OLED phone.'

J.P. Morgan is adjusting its forecast for the device from 9m units for September to ~2m units for September.

It notes, however, that it will also increase its Y18 unit forecasts 'by about the same amount to reflect time-shifted demand.'

The firm has also increasing its expectation for the average selling price by $100 to $1,100, noting that it believes 'production costs are slightly higher than we had originally anticipated.'

It also thinks the higher average selling price will be a 'critical demand control variable for a new tier of iPhone' and that 'Apple's pricing strategy is likely to be aimed at spreading this replacement cycle over two years given totally new product categories like AR are likely still a few years out.'