phenomena -> theory -> facts
humans observe world around them, make assumptions what it might be and how and why, and then verify through experience or research.
Quoting: andrew

Not really:
"Systematic apporach of observation, hypothesis formation,
hypothesis testing and hypothesis evaluation that forms the
basis for modern science"
[link to www2.estrellamountain.edu]

So when has Zetatalk EVER been tested, let alone falsified?