Call me suspicious if you will doesn't bother me but I find it highly unlikely that this is all just their Public Service Announcement for "National Preparedness Month".

The PSA site
LINK: [link to www.ready.gov]
is also linked to FEMA, Homeland Security, and one I hadn't heard of yet Citizen Corps
LINK: [link to www.citizencorps.gov]

I will need to research this some more as it reminds me of the Public Service Announcements TPTB put on MTV back in the day