Divide and conquer.

By stirring up those who oppose TPTB, they let their opposition play into the primary strength of TPTB. They make people feel like they are special or awake or aware by watching the show, all the while not realizing that all they're doing is aligning themselves with those same TPTB that they claim to oppose.

Divide and assimilate.

Do all those Beck fans seriously think Rupert Murdoch is going to run a show like that without it being part of a larger agenda? That Beck can just go on the air of a well-established propaganda wing of TPTB and say whatever he wants without their blessing?

The naivety. I kinda feel bad for those who get caught up in it.