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The rise of Japan’s 'girlie man' generation
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AhhhhSOOO
User ID: 526155
11/6/2009 4:05 PM
Report abusive post | The rise of Japan’s 'girlie man' generation
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The rise of Japan’s 'girlie man' generation
Forget the salarymen, Japan's new 'herbivore' generation of males believe that life is far more important than work
[link to www.timesonline.co.uk]
Yasuo Takeuchi makes an improbable radical. Skinny, wearing jeans, a striped sports shirt and a baby blue cardigan, he is fidgety and talks in a near whisper. He is 33, works for a major publisher in Tokyo and inspired a label now applied to a new generation of Japanese men. He is the archetypal soshokukei danshi, “herbivorous male” or Ojo-man “girlie man”.
Herbivores are shy and quiet. They seek the friendship of women and spurn aggressive dating. They are thrifty and abhor consumerism. They like quiet evenings in with friends rather than drinking till they vomit in the izakaya bars of Tokyo. They are the antithesis of the macho Japanese salarymen, on whose long-suffering shoulders modern Japan was built.
Early, non-Japanese descriptions of the herbivore put them in the category of freaky Japanese cultural sideshows. From the folks who brought you robot dogs and huge-bosomed manga heroines came a large group of men in their mid-twenties to early thirties who rejected the “carnivorous” ways of older Japanese men. Bravo Japan. Challenged by a low birth rate, rising suicide numbers and an economy shrinking at the fastest rate in 60 years it had produced a generation of neutered geeks.
But go deeper and you find that these “girlie men” represent something different: a quiet, social revolution for which many in Japan have been clamouring for years.
Change in Japan is glacial. But the recent general election swept away the dominant Liberal Democratic Party, which had ruled Japan almost without interruption since the Second World War, and put in power the more liberal Democratic Party of Japan. The conservatism of the country, both political and social, is under threat. And the herbivores, reckoned to make up 30 to 40 per cent of men aged between 21 and 34, are staging a social revolt in which the sexes become more equal, the workplace less spiritually crushing and broken family ties are remade.
Two years ago, Megumi Ushikubo, the head of a market research firm in Tokyo, began receiving calls from panic-strickenclients in the beer and car industries. They were struggling to sell cars and beers to men in their twenties and thirties. It had once been so easy. Pitch them as a means to social status and the bars and showrooms were overrun. Not any more.
“In the 1980s, boys had to buy a car, otherwise girls would not look up to them,” says Ushikubo. “We were leaders in consumption. Suddenly companies were asking why are guys no longer interested in cars? And why are girls telling us they aren’t interested in boys who waste their money on cars?” The trauma of Japan’s bursting economic bubble, Ushikubo found, had created a generation suspicious of the cavalier spending habits of those a few years older. They were also less willing to endure the humiliations an older generation had tolerated both at work and in relationships.
“In my generation, we had a show called 101st Proposal, in which a man proposed to 100 women and was eventually accepted the 101st time,” says Ushikubo, who was born in 1962. “The important thing was that you tried and tried and showed endurance. Guys these days don’t want to go through that rejection. Instead they want to be acknowledged as people by girls. Being popular is a much lower priority.”
Yasuo Takeuchi epitomised the phenomenon. He grew up in Chiba, a dormitory town just outside Tokyo. All the fathers in town were salarymen, who took the train into Tokyo early in the morning and came home late. But his father never pressured his son to do as he did. “All the fathers in town were quite radical like this. They let the children do what they wanted with their lives. In fact, they encouraged it.” Takeuchi went to Tokyo University to study physics, where he found friends who, like him, did not accept that their fate was to suffer silently in Japan’s vast corporations and bureaucracies. They envisioned work occupying a discreet rather than overwhelming place in their lives. And they believed that family friends mattered far more than shopping or travel.
It was a change from the generations that preceded them. The Japanese who survived the Second World War were stoic in turning their bombed-out country into the second greatest economic power in the world. Next were the baby boomers and then the “bubble generation”, who came of age in the 1980s, when it seemed the Japanese were poised to take over the world. It was a time when the Japanese thronged Bond Street and bought the Rockefeller Centre and Van Gogh’s Irises for mind-blowing sums. There followed the lost decade when Japan entered a long slump and global attention shifted to growth economies such as China and India.
Takeuchi would hear constantly from older people how great Japan had been and how deprived he was to grow up in such austere times. The factors once seen as crucial to Japan’s success were now seen as failures: a rigid educational system that had produced generations of highly intelligent employees was now thwarting the individuality and creativity needed to rebuild the country; big corporations that had propelled Japanese industry to the top of the world were now ugly bureaucracies that suffocated their employees and stifled entrepreneurship; an ethnically homogenous people who had worked with a common purpose and set of values to build modern Japan were now insular and xenophobic.
“But I never bought that,” Takeuchi says. “I never felt deprived.” Nor did he feel any obligation to be a corporate samurai, battling for Japan’s economic supremacy. At work he refused to dress or behave like older employees. He was considered sloppy, and his bosses thought he did not care for work. “I just believed that at work and in life, doing OK is OK. There’s no need to show everyone how much effort you’re making.” He had no veneration for conventional models of success. “All we want to feel is that our work has a sense of purpose.”
To hear Takeuchi talk is to hear echoes of what Westerners call Generation Y, a generation in their twenties and thirties who mystify older managers. They do not believe companies will look after them. They do not respect job titles or hierarchies, only those who control resources and produce obvious outputs. They abhor office politics and do not respond to traditional motivational tools such as promotion, pay rises and the promise of job security.
The herbivores’ revolution may be one of shrugs and quiet refusals, but to take on Japan’s managerial hierarchy takes chutzpah. “People often tell me, ‘oh, you must be really confident to behave this way’,” Takeuchi says. “But I never think of myself that way. Making a big effort to be something I’m not just isn’t me. I want to be natural, just to be myself.”
This desire to be individual may seem unremarkable in San Francisco or London but was novel enough in Japan to catch the eye of Maki Fukasawa, a marketing writer who shared an office with Takeuchi. When she talked about him with friends and older managers, she found that they were horrified, that here was the future of Japan.
The herbivores, managers complained, did not regard work as the centre of their lives. When it came to the drinking sessions essential to Japanese corporate culture, the herbivores passed. They refused to debase themselves to please a boss.
“Once I recognised the phenomenon, I noticed it everywhere,” says Fukasawa. “Looking at the IT CEOS in Japan, I realised that they didn’t seem competitive in the same way as an older generation of Japanese CEOs. They didn’t need some trophy wife standing beside them or the expensive car or watch. They weren’t desperate to spend time in New York, London or Paris. Instead they wanted to be at home. They had lived their entire lives in an era when Japan was an established economic power, despite its troubles. They felt completely confident being Japanese.”
Fukasawa dubbed this new generation “herbivores”, a term she says has been poorly understood in the West. “I keep being asked if they are like the the nerdy computer game fans, or the men who buy girls’ high school costumes. They’re not. We are Buddhists and the idea of being ‘grass eating’ is that you’re more spiritual. It’s not just the opposite of carnivorous. It means they aren’t so interested in physical things or physical relationships.”
“The more you study them, the more you think that they’re actually the ones who are consistent with traditional, pre-war Japan,” says Fukasawa. “It was the generation of the rising economy who were ultra-competitive who were maybe the strange ones.”
In every Japanese convenience store are special sections devoted to men’s cosmetics, eyebrow shapers, packets of disposable wipes for dealing with sweat and body odor, skin whitener. The herbivores may not buy beer and cars but they spend on keeping themselves odourless, hairless and pale. Their clothes come from cheap, fashionable chains such as Uniqlo. This week, Shinya Yamaguchi, 23, a fashion designer, launches his latest collection of skirts and lacy tops — all aimed at men. Many of Japan’s younger male celebrities, bands such as Arashi and actors like Eita, Teppei Koike and Tsuyoshi Kusanagi, project an effeminate, herbivorous look.
“It’s non-man, non-woman at the same time,” says Fukasawa. “Sexually neutral.” This neutrality, both Fukasawa and Ushikubo believe, is a response to the changing nature of Japanese marriage. During the 30 years up to 2005, the percentage of unmarried men between 30 and 34 rose from 14 per cent to 47 per cent and the number of unmarried women from 8 to 32 per cent.
Financial insecurity among men and the social expectations imposed on married women, to have children and forego work, have made marriage less attractive. Traditional matchmaking by families and employers has also dwindled. The hunt for partners became less aggressive on both sides, to the point where businesses saw an opportunity in organising “konkatsu” or marriage activity, social activities designed to bring singles together.
When herbivores do marry, it is with little hoopla and low expectations. Yasuo Takeuchi recently married in a small, private ceremony, and he is saving for a honeymoon in the future.
The herbivores’ views, style and choices can be seen as a very positive story, about a generation of young Japanese discovering their individuality. But they also say a lot about the tensions within Japan.
“After the Second World War, we were all told that Western education was best and that Asian culture and philosophy was bad,” says Fukasawa. “The herbivores are finding their own solution to the problem of resolving Western and Confucian values. They are a function of their time. They are dealing with the change in the economy and I think they are closer to the original Japanese character of being non-competitive, of not trying to win other people over. And as a silent majority, they have the power to change the culture.”
    
ME LOVE GIRLY MEN!  |
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Anonymous Coward
User ID: 777780
11/6/2009 4:20 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
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Enaid 
User ID: 515273
11/6/2009 4:34 PM
 | | Re: The rise of Japan’s 'girlie man' generation | Quote |
People - check out the picture. LMAO |
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Anonymous Coward
User ID: 802146
11/6/2009 4:44 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
People - check out the picture. LMAO Quoting: Enaid
Fuck you're right! |
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Anonymous Coward
User ID: 810871
11/6/2009 4:50 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
Good. |
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Anonymous Coward
User ID: 805261
11/6/2009 4:54 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
Actually probably a natural reaction to overpopulation and insularity... one can't help but think they might be overrun by barbarians in the near future... I would imagine ancient Rome was pretty comfortable resting on the laurels of the past, and asleep in comforts provided by their forebears -- and they slowly sank as the hungry outsiders moved in... |
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Anonymous Coward
User ID: 526155 (OP)
11/6/2009 9:38 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
Actually probably a natural reaction to overpopulation and insularity... one can't help but think they might be overrun by barbarians in the near future... I would imagine ancient Rome was pretty comfortable resting on the laurels of the past, and asleep in comforts provided by their forebears -- and they slowly sank as the hungry outsiders moved in... Quoting: Anonymous Coward 805261
They are a post apocalyptic society, what do you expect.   |
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Anonymous Coward
User ID: 526155 (OP)
11/6/2009 9:39 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
Actually probably a natural reaction to overpopulation and insularity... one can't help but think they might be overrun by barbarians in the near future... Quoting: Anonymous Coward 805261
UNLESS their technology becomes too advanced for that to happen.  |
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Anonymous Coward
User ID: 243849
11/6/2009 9:43 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
I call B.S. Women don't pursue men without material resource gain. |
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Anonymous Coward
User ID: 683569
11/6/2009 9:45 PM | |
Anonymous Coward
User ID: 683569
11/6/2009 9:46 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
I call B.S. Women don't pursue men without material resource gain. Quoting: Anonymous Coward 243849
 |
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malu
User ID: 800077
11/6/2009 9:48 PM
 | | Re: The rise of Japan’s 'girlie man' generation | Quote |
we have the same situation in this country, every time i walk through the mall i just want to start bitch slapping the,, he bitches
When peaceful revolution becomes impossible, violent revolution becomes inevitable.
"Hard pressed on my right. My center is yielding. Impossible to maneuver. Situation excellent. I am attacking." |
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907AKdude
User ID: 812340
11/6/2009 9:48 PM
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this is what happens when Men eat to much Soy. Estrogen city.
Fear Profits a Man Nothing.
~ |
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jnchisox1
User ID: 773524
11/6/2009 9:50 PM
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oh jeez
"Im intolerant to your intolerance" |
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jnchisox1
User ID: 773524
11/6/2009 9:50 PM
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i would never have guessed that japan would change this much in 60 years
"Im intolerant to your intolerance" |
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Hillcrest
Secretary From Hell
User ID: 392015
11/6/2009 9:52 PM
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as long as those jap vending machines keep spitting out used panties, it's all good. |
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Anonymous Coward
User ID: 728254
11/6/2009 9:53 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
LINK:
[link to www.spike.com]
Men Are Getting Less Manly
Posted December 08, 2008
A new study shows that the male gender is in danger. The research shows that a “host of common chemicals is feminizing males of every class of vertebrate animals, from fish to mammals, including people.” The days of the manly man may be a thing of the past.
The changes are due to widespread exposure to new chemicals. In recent years wildlife and humans have been exposed to over 100,000 new chemicals which are not adequately regulated. Many of these new chemicals have been identified as “endocrine disrupters” or gender-bending chemicals. These chemicals interfere with hormones, feminizing them. They are found in common household items such as food wrapping, cosmetics, furniture and electrical goods.
The report states:
Feminization of the males of numerous vertebrate species is now a widespread occurrence. All vertebrates have similar sex hormone receptors, which have been conserved in evolution. Therefore, observations in one species may serve to highlight pollution issues of concern for other vertebrates, including humans.
The effects are already being seen. In Florida, male alligators exposed to a certain pesticide have suffered from lower testosterone, higher estrogen levels and smaller testes. In Britain, male fish have been found developing eggs in their testes. Humans are also affected. An American study shows that “baby boys born to women exposed to widespread chemicals in pregnancy are born with smaller penises and feminized genitals.” These boys are much more likely to want to play with dolls, than with G.I. Joe figures. These boys are also more likely to have a lower sperm count when they mature.
The report calls for change and regulation of the everyday chemicals we use. Otherwise, men may not exist at all. |
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Anonymous Coward
User ID: 812342
11/6/2009 9:55 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
bunch of fucking racists |
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malu
User ID: 800077
11/6/2009 9:56 PM
| | Re: The rise of Japan’s 'girlie man' generation | Quote |
as long as those jap vending machines keep spitting out used panties, it's all good. Quoting: Hillcrest
i want to be a used panty farmer, can't be any worse than raising cows
When peaceful revolution becomes impossible, violent revolution becomes inevitable.
"Hard pressed on my right. My center is yielding. Impossible to maneuver. Situation excellent. I am attacking." |
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malu
User ID: 800077
11/6/2009 9:57 PM
| | Re: The rise of Japan’s 'girlie man' generation | Quote |
bunch of fucking racists Quoting: Anonymous Coward 812342
yeah, can you believe those slant eyed bastards??
When peaceful revolution becomes impossible, violent revolution becomes inevitable.
"Hard pressed on my right. My center is yielding. Impossible to maneuver. Situation excellent. I am attacking." |
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Hillcrest
Secretary From Hell
User ID: 392015
11/6/2009 9:59 PM
| | Re: The rise of Japan’s 'girlie man' generation | Quote |
as long as those jap vending machines keep spitting out used panties, it's all good.
i want to be a used panty farmer, can't be any worse than raising cows Quoting: malu
used to be.. a girl could make a pretty penny selling them by mail in the L.A. Free Press newspaper ads
not that I know anything about that
*runs away* |
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Bingo Bob
User ID: 808985
11/6/2009 9:59 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
Actually probably a natural reaction to overpopulation and insularity... one can't help but think they might be overrun by barbarians in the near future... I would imagine ancient Rome was pretty comfortable resting on the laurels of the past, and asleep in comforts provided by their forebears -- and they slowly sank as the hungry outsiders moved in... Quoting: Anonymous Coward 805261
No, it's a natural reaction to the feminization of all westernized developed nations on the face of the planet.
Men are treated like utter garbage in all feminist nations, constantly shamed, constantly told their only worth is their income potential and how much material junk & shiny trinkets they can give to "strong independent women". All the courts are anti-male, marriage in all feminist countries is an absolute horror story for men...etc etc.
So men in Japan (and other feminist countries like we are seeing the US with male teenagers never moving out, never getting married, etc) are saying "fuck it" to the feminist system which not only doesn't value the contribution of it's men, but actively punishes all forms of masculinity.
Ironically feminism has freed men more than is has women - now women are the wage slaves, the ones chained to their shitty jobs for their entire lives since men are REFUSING to support women and their horrible selfish feminist attitudes...instead men are now living for themselves, earning enough to live a comfortable lifestyle ON THEIR OWN...of course men aren't nearly as materialistic as feminized women so they can live a great fulfilling lifestyle without the need to buy a McMansion to keep the Mrs. happy...to buy a new SUV for her every 2-3 years, to cater to her every materialistic whim..etc.
Feminism has been an utter failure, and now the real consequences are going to hit....forget the fact that women who live in western feminized countries are the most unhappy they've ever been in recorded history, or that now THEY are the wage slaves. No, the REAL impact is going to come in the collapse of domestic and global economies as men REDUCE their productivity since they no longer have to work themselves to death to support their families and ungrateful women. GDP is going to suffer bigtime...and governments in all feminist countries are already panicking. |
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Anonymous Coward
User ID: 810907
11/6/2009 10:01 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
I don't really have anything to say regarding 'girly men' as I've never really seen one but what is wrong with the idea that life is more important than work? Work = modern day slavery. |
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ajk
User ID: 607393
11/6/2009 10:07 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
I don't really have anything to say regarding 'girly men' as I've never really seen one but what is wrong with the idea that life is more important than work? Work = modern day slavery. Quoting: Anonymous Coward 810907
More or less, if anything the article puts out the idea from that term alone that, to be different is to be bad. Psy Ops at work perhaps.
No one is perfect. A babe before walking will first stumble and fall many times but NEVER gives up until he succeeds. |
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Bingo Bob
User ID: 808985
11/6/2009 10:09 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
I don't really have anything to say regarding 'girly men' as I've never really seen one but what is wrong with the idea that life is more important than work? Work = modern day slavery.
More or less, if anything the article puts out the idea from that term alone that, to be different is to be bad. Psy Ops at work perhaps. Quoting: ajk
Of course...it's social engineering, just like the entire concept of feminism.
Men aren't going along with the program, so this is an attempt to shame them into compliance...don't be a "girly man" be a real man who works himself into an early grave being a slave to the system his entire life...that's what being a man really is!" |
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Anonymous Coward
User ID: 564424
11/6/2009 10:11 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
this is what happens when Men eat to much Soy. Estrogen city. Quoting: 907AKdude
Bullshit.
This new generation of "girlie man" as the author puts it, is also being mirrored in American and Europe with the Emo people.
Boys and grown males wearing chick jeans and smearing hair over their faces. Makeup and emotional crying rock and roll.
Don't try to make out like Japan is the only place this is happening, that would make you ignorant. |
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GONG
User ID: 811944
11/6/2009 10:23 PM
 | | Re: The rise of Japan’s 'girlie man' generation | Quote |
Japanese are remarkable peoples with a great culture.
“Skepticism is the easiest way: believe nothing, do nothing.
UFO sightings archives [link to www.v-servers.eu] |
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Bingo Bob
User ID: 808985
11/7/2009 12:08 AM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
Bump...
Nobody can debate this huh?
Didn't think so... |
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Hillcrest
Secretary From Hell
User ID: 392015
11/7/2009 12:10 AM
| | Re: The rise of Japan’s 'girlie man' generation | Quote |
Bump...
Nobody can debate this huh?
Didn't think so... Quoting: Bingo Bob 808985
you're always turning threads into an anti-feminism discussion every chance you get... its not that its not a good topic for discussion, its just that people get bored with it after a while... its been done to death.
no offense intended |
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Bingo Bob
User ID: 808985
11/7/2009 12:31 AM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
Bump...
Nobody can debate this huh?
Didn't think so...
you're always turning threads into an anti-feminism discussion every chance you get... its not that its not a good topic for discussion, its just that people get bored with it after a while... its been done to death.
no offense intended Quoting: Hillcrest
That's because people need to be desperately woken up to the social engineering that is occurring around us.
Many other issues are important to me, such as the rampant fraud on wall street, corporate ownership of both politicial parties, treason at high level of governments, JFK assassination, Gulf of Tonkin false incident, RFK assassination, USS Liberty, 9/11 etc etc.
However, I'm of the opinion that NONE of this can be solved until we bring our FAMILIES back together and give BOTH MEN AND WOMEN back the roles which they are biologically suited and evolved for.
The complete destruction of the nuclear family is the KING of all "divide and conquer" gambits.
Without roots, without family, without purpose, without confidence, we will NEVER be able to put an end to the crime, corruption, fraud, and treason which occurs at high levels of our government...and the highest levels of the "elite" fed/bankers etc.
THAT'S why I rail against it so hard, there is no counterbalance in our culture or media, which is why SO MANY PEOPLE have fallen victim to this social engineering scheme without even being aware.
Some men in western countries are starting to awake...but what the Japanese men are doing is a REACTION to being disenfranchised, not a SOLUTION.
I am happy that you recognized my name, and know immediately what issue I speak about given that I post quite infrequently, it lets me know the message is getting out there.
Thank you. |
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Anonymous Coward
User ID: 526155 (OP)
11/7/2009 1:10 PM | | Re: The rise of Japan’s 'girlie man' generation | Quote |
Actually probably a natural reaction to overpopulation and insularity... one can't help but think they might be overrun by barbarians in the near future...
UNLESS their technology becomes too advanced for that to happen.
I don't think masculinity is on the NWO agenda.  |
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