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Pepsi Throwback 2nd release

 
Anonymous Coward
User ID: 848207
United States
01/13/2010 12:32 AM
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Pepsi Throwback 2nd release
2009 will go down as the year among beverage enthusiasts as the year we finally saw mainstream reinforcement of the sugar vs. high fructose corn syrup flavor experience. With the April release of Pepsi Throwback and Mountain Dew Throwback, we saw a widespread distribution of a niche product that used "real" or "natural" sugar, however you believe the marketing spin (it's a combination of cane and beet sugar, for those wondering).

The Throwbacks were with us for an 8 week run… and then disappeared, much to our dismay. Based on all the comments posted here on BevReview, as well as on Twitter and Facebook, we weren't alone in that thought! Even the folks at National Public Radio were interested; they interviewed us on the air!

Thus when Pepsi announced in August that we'd see another limited return of the Throwbacks starting in December, there was much rejoicing! Things got more exciting when we started to see the improved designs that both products featured, making up for the poorly-executed visual design we saw in April. With these new looks, the "new" Throwbacks should stand out in the marketplace more effectively.

That said, the rereleased Pepsi Throwback is finally here!

Let's start by taking a look at the new label design. In Pepsi's original announcements in August, they mentioned that we'd see the "Same formula, but cooler vintage look!" (Facebook) and "With the same formula, but new awesome vintage look!" (Twitter).

[link to www.bevreview.com]
CaptainZero

User ID: 863437
United States
01/13/2010 12:35 AM
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Re: Pepsi Throwback 2nd release
My brother-in-law is an executive for a small private company that owns massive amounts of sugar fields in Mexico. They got the contract to provide Pepsico with sugar. Sugar is going to come back in a big way in soft drinks.

Might be because Pespsi knows they are fucking with the corn supply due to the fucked up seeds they sell and dont want to throw their business away.
Have a heapin helpin of hospitality!
Vedic Medic

User ID: 863282
United States
01/13/2010 12:38 AM
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Re: Pepsi Throwback 2nd release
2009 will go down as the year among beverage enthusiasts as the year we finally saw mainstream reinforcement of the sugar vs. high fructose corn syrup flavor experience. With the April release of Pepsi Throwback and Mountain Dew Throwback, we saw a widespread distribution of a niche product that used "real" or "natural" sugar, however you believe the marketing spin (it's a combination of cane and beet sugar, for those wondering).

The Throwbacks were with us for an 8 week run… and then disappeared, much to our dismay. Based on all the comments posted here on BevReview, as well as on Twitter and Facebook, we weren't alone in that thought! Even the folks at National Public Radio were interested; they interviewed us on the air!

Thus when Pepsi announced in August that we'd see another limited return of the Throwbacks starting in December, there was much rejoicing! Things got more exciting when we started to see the improved designs that both products featured, making up for the poorly-executed visual design we saw in April. With these new looks, the "new" Throwbacks should stand out in the marketplace more effectively.

That said, the rereleased Pepsi Throwback is finally here!

Let's start by taking a look at the new label design. In Pepsi's original announcements in August, they mentioned that we'd see the "Same formula, but cooler vintage look!" (Facebook) and "With the same formula, but new awesome vintage look!" (Twitter).

[link to www.bevreview.com]
 Quoting: Anonymous Coward 848207


This is propaganda. Ignore it.
Anonymous Coward
User ID: 810049
United States
01/13/2010 12:44 AM
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Re: Pepsi Throwback 2nd release
I bought (no joke) 96 cases. I kept them in my store's cooler and sold them in my vending machine until they got to their "best by" date (they're fine to drink even after that).

The "throwback" sold much faster than the HFCS Pepsi.

BTW. I drank Throwback, then attempt switch back to HFCS Pepsi. The HFCS Pepsi has a moldy taste, no joke!
Choco Buddy
User ID: 778817
United States
01/13/2010 02:03 AM
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Re: Pepsi Throwback 2nd release
brainwashed idiots - it's malted battery acid you fools
Anonymous Coward
User ID: 833259
United States
01/13/2010 02:13 AM
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Re: Pepsi Throwback 2nd release
brainwashed idiots - it's malted battery acid you fools
 Quoting: Choco Buddy 778817


but tasty
Anonymous Coward
User ID: 838773
United States
01/13/2010 02:15 AM
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Re: Pepsi Throwback 2nd release
wayyyyyyyyyy too much sugar in both versions...i drink mostly coffee, water, tea, and powered iced tea which still has a lot of sugar but no where near as much as a can of soda.
Anonymous Coward
User ID: 880683
United States
02/21/2010 01:04 PM
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Re: Pepsi Throwback 2nd release
new mountain dew throwback version has concentrated orange juice in it.. tastes much closer to the HFCS version but with the nice sugar taste and feel compared to the first throwback version which eliminated the orange juice. Give it a try right now you moran.s
Anonymous Coward
User ID: 891010
United States
02/21/2010 01:10 PM
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Re: Pepsi Throwback 2nd release
I LOVE the pepsi throwback! It brought me back to when Pepsi was Pepsi, in my childhood days. That's what I'm buying. When they took Throwback off the shelves last fall, I quit drinking pop, switched to cranberry juice. When Throwback came back on the shelves, now I drink both. And Throwback doesn't leave a film on my teeth like when drinking the "regular" Pepsi...my teeth aren't as sensitive to it either.

I think they should keep the Throwback and throw out the fructose version.
Anonymous Coward
User ID: 567074
United States
02/21/2010 01:39 PM
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Re: Pepsi Throwback 2nd release
WHY IS THIS CRAP ON GLP???

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