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Subject The new Nike commercial, anyone seen it?

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[quote:Back in 2004 87602:MV8yMjg5NTJfNDIwOTMyMV9BNDQxMzIxQw==]
"The Dragon battles back to beat Nike

BEIJING - Easily dismissible as a classic piece of government over-reaction, Beijing's banning of US sportswear manufacturer Nike's latest television advertisement - featuring a US basketball hero trouncing dragons, a martial-arts teacher and flying spirits - says a lot about China's lingering sense of victim status.

Titled "Chamber of Fear", the advertisement featured National Basketball Association star LeBron James simultaneously dribbling a ball while fighting off several adversaries, clearly Asian and very possibly Chinese. In the ad, produced using a computer-game format, James' goal was to encourage children to learn from his own upbringing and experience to confront life's hurdles and not run from them.

Part of a global advertising campaign, the ad was aired nationally for more than a month before a statement on the ban was issued on December 6 by China's State Administration for Radio, Film and Television (SARFT). Since the government said the ad "violates regulations that mandate that all advertisements in China should uphold national dignity and interest and respect the motherland's culture", Nike (named after the winged Greek goddess of victory) had no choice but to admit defeat and apologize. Nike subsequently relaunched the ad in a heavily edited format. Nike sportswear is hugely popular, as a status symbol, in China (and shoes and clothing also are made in that country and others), with sales rising 66% last year to about US$300 million and more than one store a day opening in the nation of 1.3 billion people. "
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Original Message Filled with the number 23 and the word "witness".

I found it a bit odd.

Pictures (click to insert)





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