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Subject The gamification of social engineering and control

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From MIT Technology Review 2014:

http://www.technologyreview.com/review/526561/the-limits-of-social-engineering/

"Deciphering people’s behavior is only the first step. What really excites Pentland is the prospect of using digital media and related tools to change people’s behavior, to motivate groups and individuals to act in more productive and responsible ways. If people react predictably to social influences, then governments and businesses can use computers to develop and deliver carefully tailored incentives, such as messages of praise or small cash payments, to “tune” the flows of influence in a group and thereby modify the habits of its members. Beyond improving the efficiency of transit and health-care systems, Pentland suggests, group-based incentive programs can make communities more harmonious and creative. “Our main insight,” he reports, “is that by targeting [an] individual’s peers, peer pressure can amplify the desired effect of a reward on the target individual.” Computers become, as McLuhan envisioned, civic thermostats. They not only register society’s state but bring it into line with some prescribed ideal. Both the tracking and the maintenance of the social order are automated."

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Original Message Bringing a current thread to a more accurate title for more in-depth discussion. The pure evil that this represents when taken to its logical end deserves to be heard.

Thread: I guess it's time to stop playing League of Legends...

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