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Pampered Millennials make Home Depot Panic..(What's Tape Measure)?
Ms Sans Serif
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[quote:christian:MV8zNjY0ODA5XzY1NDc4NzUwXzczNjI1Mjgx] [b]Here ya go!![/b] [youtube]https://www.youtube.com/watch?v=M73r32vK7C4[/youtube] [/quote]
As wall street analysts celebrate the coming of age of the millennial generation, a group of young people who were supposed to lead another revolutionary wave of consumerism if only they could work long enough to escape their parents’ basement, retailers like Home Depot are panicked about selling into what will soon be America’s largest demographic…but not for the reasons you might think.
While avocado resellers like Whole Foods only have to worry about creating a catchy advertising campaign to attract millennials, Home Depot is in full-on panic mode after realizing that an entire generation of Americans have absolutely no clue how to use their products.
As the Wall Street Journal points out, the company has been forced to spend millions to create video tutorials and host in-store classes on how to do everything from using a tape measure to mopping a floor and hammering a nail.
Home Depot’s VP of marketing admits she was originally hesitant because she thought some of their videos might be a bit too “condescending” but she quickly learned they were very necessary for our pampered millennials.[…]
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