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Subject ‘Blackfishing’ :describes someone who pretends to be black on social media for social or financial gain
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Original Message What is 'blackfishing'?

A newly coined phrase, 'blackfishing' describes someone who pretends to be black on social media for social or financial gain - using make-up, hairstyles, or even surgery to alter their appearance and adopt characteristics typically associated with women of colour.

In November a post on calling out the 'alarming' amount of 'white girls cosplaying as black women on Instagram' was liked nearly 50,000 times on Twitter.

It prompted users to flood the thread with before and after snaps revealing drastic changes to certain influencers' appearance.

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