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Why is nearly every commercial now interracial?
Ms Sans Serif
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[quote:Anonymous Coward 75458309:MV80MTUxODIzXzc1NDMzMTMxX0YwNjFEMEQz] [quote:Anonymous Coward 75458309:MV80MTUxODIzXzc1NDMzMDE4X0JBNDk2MEMy] [quote:thinking...:MV80MTUxODIzXzc1NDMyODg1X0EzOTU5MUVC] Some insurance company isn't going to okay an ad with a white father taking his black child out for ice cream if they didn't specifically instruct the agency to put a multicultural, interracial message in it. [/quote] You are right, in many cases that is a [i]conscious[/i] decision that is discussed when the content is written. The point I'm making is that it really only takes a few key players to guide the direction that ALL advertising takes on a less conscious level. The smaller agencies wouldn't even be having the conversation at all if they weren't trying to emulate successes and techniques used by the big companies. It's not like there's ultra-progressive moles inside every little mom & pop ad agency around the country. Most of those guys are just trying to keep the lights on, most stopped questioning the trends a long time ago. [/quote] By the way, if I paint a sad, desperate picture of the world of advertising and media these days, it's because it is a sad, desperate world, at least for those who do the actual [i]work[/i]. I've had to take production jobs in the last few years that don't necessarily align with my personal views, just to keep food in the fridge. It's not a good feeling, and a major reason I'm trying to leave the business after spending half my life in it. [/quote]
WTF is going on?
There have been black dude/white chick commercials for several years now but in the past several months it seems that every fucking commercial has a black with a white spouse. I even saw one for senior citizens advertising hearing aids!
I saw one where the black and white had an Asian kid. Wtf is up with that?
Its getting ridiculous now.
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