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The Truth About Ammo – Hornady Executive Exclusive Interview
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Original Message
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The emails and social media messages to Hornady’s customer service team haven’t let up in months.
“Where’s all the ammo?”
“Are you still making hunting cartridges?”
“Have you shut down due to COVID?”
“Why are you making T-shirts and not ammunition?”
“Are you hoarding ammunition?
“Are you selling all the ammunition to the government?”
A quick survey of Hornady’s Facebook page reveals of few of these missives. Customers demand to know why they can’t find the ammunition advertised in the posts. One even suggests that Hornady’s marketing team roll up their sleeves and hop on the factory floor.
It was easy to sense the frustration and fatigue in Jason Hornady’s voice when he sat down with GunsAmerica last week. As the vice president of one of the nation’s largest ammunition manufacturers, Hornady has captained the company through the greatest surge in demand in the industry’s history, and he’s fielded hundreds of questions and comments like the ones above.
Hornady and his team have done their best to keep up. They increased production by 30 percent last year, when they usually only grow five or ten percent each year. They ran through their entire inventory 18 times in 2020, when a normal year only sees six inventory turnarounds.
“Anything we make yesterday is shipping today,” he said. “And it’s all categories. Security boxes, ammo, reloading. All of it.”
As to when the shortage will end, Hornady doesn’t see the situation improving in the next 18 months. It may even be two years before gun owners start seeing ammo back on the shelves. His prediction is based on the events of the last year but also on the cyclical nature of previous ammunition shortages.
Any one of the fear-inducing events of 2020 would have been enough to start that cycle. For them all to occur in the same year is unprecedented, and the Biden Administration is less than a week old. If Biden and Harris make good on their campaign promises to crack down on legal gun ownership, Hornady said the cycle could take even longer than two years to work its course.
[link to www.gunsamerica.com (secure)]
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