Who are these immoral, pedo loving, fashion industry controllers?

[link to online.wsj.com]

The idea of shimmying into a pair of skinny jeans makes many women cringe. Now imagine squeezing them up over a diaper.

Ava Lane, a smiley two-year-old who lives in Deland, Fla., has four pairs of skinny jeans. She received the first pair as a gift, says mom Christina Lane, who thought they looked so cute she bought more.

"Babies and toddlers have big bellies, and skinny jeans are not for people with big bellies," says Ms. Lane, a 29-year-old museum marketing director. "But they still work."

Children's apparel, including skinny jeans for toddlers and kids, has been a rare bright spot in the beleaguered apparel industry during the recession and the recovery. Parents quickly cut back on purchasing clothing for themselves, but have continued to spend on their children.

Children's clothing sales are up 5.3% year-to-date, over the same time last year, according to MasterCard Advisors' SpendingPulse, a unit of MasterCard Inc. that tracks sales by cash, check and credit card. Total apparel sales are up just 1.4%.

"It's more fun," says Ms. Lane of shopping for her daughter than shopping for herself.

Most recently, Ms. Lane bought two pairs of skinny jeans from Gap Inc., the country's largest apparel retailer, which sells skinny jeans in sizes as small as zero to three months. The company says skinny styles now make up 40% of its jeans offering for infant and toddler girls and 70% for girls at the kids division.

Skinny jeans—slim through the thighs and knees, and even slimmer through the calves and ankles—are popping up in pint sizes at mall stores including American Eagle Outfitter Inc.'s 77Kids and Little77 divisions as well as J. Crew Group Inc.'s Crewcuts. Several denim players, including True Religion Apparel Inc. and Levi's from Levi Strauss & Co., also make skinny jeans for kids.