I haven't noticed this so much at the local store where I regularly shop [since it's a smaller, non-chain grocery where I know the owners]. HOWEVER: the last time I was shopping at ALDI'S [where I've been a customer for over 15 years] I noticed a subtle shift in their customer base. No longer peopled by shoppers in simple housedresses and bluejeans their clientele now numbers quite a few sporting trendy designer duds and a I'm-richer-than-you-are attitude as they paw the same discounted merchandise as I.

Perhaps they think they've "discovered" something the rest of us knew all along... that a spiffy label on any product doesn't necessarily mean it's better or worth a higher price?

ALDI'S has consistently offered quality food items [including an amazing array of European imports] for a lower price since those two German brothers founded it decades ago. This change in people's economic status only levels the playing field a little bit more, and maybe - just maybe, those "haves" will start to understand what it's like to be a "have-not."