I could never get that sound, then I noticed the Marshall amps in the background.

He's got a pile o' nice gear, no doubt!

One thing I have learned after 30 years of chasing the perfect tone is: 90% of the sound is right there in your fingers.

I could play a '59 'Burst Les Paul through a Fender Blackface, a Marshall Plexi, or a Mesa Triple Rectifier, and Joe Bonamassa or Eric Clapton would still kick my ass if they were playing Hondos through Fender Frontman amps, lol.