you mean the ego that dies?
it's stated so dramaticly, maybe this will help

Care more for other people than you care for yourself

Make it your mindset that we are all equal here, noone is any more or less important, no matter the title, job or words.

Why try to be this person, instead try to be the best you can be
some might say this conflicts with the "killing of the ego" but we should be aware of our ego, not kill it off, controll your ego rather :o)

let go off pride,greed,predujice