"There's exactly zero evidence in favor of subliminal messaging and subconcious messages"
Regarding subconscious messages :
Did it ever happen to you,that when you entered a shop and saw a product that was intensively advertised on tv to remember the commercial ?
Where did the commercial come from ? Were you already thinking of it while you were entering the shop ? i guess not, it came from your subconscious, which automatically searches its database to identify that certain product,and then it accessed the commercial you saw repeatedly .
So, subconscious messages are impossible to avoid,maybe just consciously controlled...the subconscious is like a sponge,if the information goes past your defences [consciousness] it takes it all in.