This is one quick example of how Jesus sought sinners in the Gospels. Let's call it Setting the Stage.

Before movies reach theaters, the studios release trailers on TV to announce the movie's release and to spark interest in the audience. In John 1:22-27, John the Baptist announces Jesus' pending arrival to influential Pharisees, who then most likely spread the news, even if they scoffed at it.

It strikes me that Jesus used a rough, probably smelly guy (from the camel skin that I've heard often stinks) to announce His arrival. The guy ate locusts and honey. The Pharisees likely judged him harshly, but I suspect his unconventional appearance welded his message into their memories.

Again, John 1:22-27:

John 1:22
Then said they unto him, Who art thou? that we may give an answer to them that sent us. What sayest thou of thyself?

John 1:23
He said, I am the voice of one crying in the wilderness, Make straight the way of the Lord, as said the prophet Esaias.

John 1:24
And they which were sent were of the Pharisees.

John 1:25
And they asked him, and said unto him, Why baptizest thou then, if thou be not that Christ, nor Elias, neither that prophet?

John 1:26
John answered them, saying, I baptize with water: but there standeth one among you, whom ye know not;

John 1:27
He it is, who coming after me is preferred before me, whose shoe's latchet I am not worthy to unloose.