Facebook boosted US election turnout via psychology experiment, company reveals

Facebook boosted US election turnout via psychology experiment, company reveals

Facebook manipulated the news feeds of almost 2 million American users during the 2012 presidential election without telling them. The manipulation led to a 3 percent increase in voter turnout, according to the company’s own data scientist.

In a stunning revelation, the three months prior to Election Day in 2012 saw Facebook “tweak” the feeds of 1.9 million Americans by sharing their friends’ hard news posts rather than the usual personal posts. The effect was felt most by occasional Facebook users who reported in a survey they paid more attention to the government because of their friends’ hard news feeds. Facebook didn’t tell users about this psychology experiment, but it boosted voter turnout by 3 percent

[link to rt.com]