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Starbucks Hiding Cheapest Drink to Make You Spend More

 
ac
User ID: 97334
Canada
08/26/2006 08:17 AM
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Starbucks Hiding Cheapest Drink to Make You Spend More
>Starbucks is 'hiding' its cheapest drink from customers in order to boost profits, it has been revealed.

The marketing ploy known as 'product sabotage', in which consumers are cleverly encouraged to buy more expensive and profitable goods, is being used by many major retailers.

Starbucks, the high street coffee house chain, has been exposed by a BBC investigation as one of the chief culprits.

It sells a drink called a 'short cappuccino' which at 8oz is a third smaller and cheaper than the smallest size on the menu. Staff know what it is and have a button on the cash till to charge customers buying one, but most people are unaware of its existence as it doesn't appear on the menu board.<

[link to www.freerepublic.com]

LOTS of interesting info in this article.
Anonymous Coward
User ID: 133770
United States
08/26/2006 08:38 AM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
so what. its up to them what they want to sell and up to the consumer what they want to buy.
Anonymous Coward (OP)
User ID: 97334
Canada
08/26/2006 08:41 AM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
so what. its up to them what they want to sell and up to the consumer what they want to buy.
 Quoting: Anonymous Coward 133770


Not if all items are not on the menu. It's an underhanded tactic to make people spend more, sure they don't HAVE to spend anything at all but most people don't walk into Starbuck's and come out without spending something.
Greg_B.

User ID: 15582
United States
08/26/2006 10:03 AM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
If you're stupid enough to let the propaganda machine brainwash you into thinking you need that swill, then allowing yourself to get addicted to the caffiene/sugar overload, than you get what you deserve.

Starbucks=Idiots

Enjoy
I'm not too fond of Signatures. Why would I want to end every post the same way?
Anonymous Coward
User ID: 110660
Canada
08/26/2006 10:04 AM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
Why don't they sell a simple iced coffee? If you want you can buy a regular coffee and ask for a cup full of ice instead of spending 5$ for an iced cap.
op (OP)
User ID: 97334
Canada
08/26/2006 10:06 AM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
True, but that isn't the point. The point is they're employing deceptive tactics to raise make sheeples spend more and it appears some sheeples think that's just fine.
Anonymous Coward
User ID: 121702
United States
08/26/2006 10:12 AM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
Did you know that virtually all restaurants serve tap water, but they don't put it on the menu so you'll buy their more expensive drinks?

Worse yet, the water is usually free.

Those evil capitalists.
Anonymous Coward
User ID: 110667
Canada
08/26/2006 10:17 AM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
Touche 127102!
Anonymous Coward
User ID: 121702
United States
08/26/2006 10:47 AM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
Starbucks' popular espresso beverages are mostly 95% MILK and 5% espresso in all sizes.

What's the point of having too much milk to go with espresso shots?
Anonymous Coward
User ID: 126878
Panama
08/26/2006 11:04 AM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
A lot of merchants have deals/cheaper items/specials/upgrades that they will not tell you about unless you ask. If you don't ask, they figure you don't care to know. And, they don't advertise these deals, because they'd go broke if everyone under the sun took advantage of them.

I learned about this completely by accident when I was young and broke. I'd be in a shop looking at everything desperately trying to find the item I needed at a price I could afford. I'd be standing there with a confused look on my face long enough for someone to notice that I obviously needed some assistance.

I'd explain what I needed and ask if they had anything that fell within my budget. It never ceased to surprise me how often shop owners would seek to find a way to accomodate me. I found this to be the case at large chains as well as mom and pop shops (although it was the mom and pop shops that were the most helpful, may they rest in peace). They'd tell me about deals they were not advertising or about slightly flawed yet still functional items that they could sell me for pennies on the dollar (that's how I got my first nice TV, BTW -- the TV had been returned by someone, who'd lost the remote, because it had a small section in the upper left corner where the pixels were messed up and glowed bright green all the time -- I ended up getting a $400 TV for $50 because it had a minor pixel flaw and no remote).

If you go into just about any business establishment, and if you are very nice and sincere about the limitations of your budget, generally they will want to help you -- especially if the person you are talking to is the manager, or better yet, the shop owner. The higher up they are on the "food chain", the more power they have to offer you a deal. And, a lot of people WILL offer you a deal. Most of them have been through rough patches in their own lives at one time or another, so they understand and care enough to want to help.
Anonymous Coward
User ID: 125363
United States
08/26/2006 11:09 AM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
idiots, noone says they must provide this smaller size cup. it is available on the off chance that someone wants a welfare cup.
if they wanted all theyd have to do is not sell your tiny cup. would that be better?
tard
Anonymous Coward
User ID: 134817
United States
08/26/2006 12:46 PM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
starbucks


this is how stupid the people really are.
Sinanju

User ID: 134763
United States
08/26/2006 12:52 PM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
Welcome to earth, motherfucker.
Anonymous Coward
User ID: 121702
United States
08/26/2006 01:11 PM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
starbucks


this is how stupid the people really are.
 Quoting: Anonymous Coward 134817


Not if you're smart enough to buck their system and beat them.

I sometimes get free beverages from Starbucks ever once in a while. The key? Maintain very good rapport with the employees and they'll bend over backward for me. Instant free beverage.

Or maybe I got a very nice, charming personality.
sun
Claycat
User ID: 135898
United States
08/26/2006 01:13 PM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
Better yet, don't shop at Starbucks!
Anonymous Coward
User ID: 100371
United States
08/26/2006 01:15 PM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
Starbucks is nasty. Their products taste more like chemicals than coffee. Don't even think about ordering one of thier hot teas. They taste like dirt.
Anonymous Coward
User ID: 135972
United States
08/26/2006 01:18 PM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
WTF? Those BASTARDS!!!!

macgun
Anonymous Coward
User ID: 91326
United States
08/26/2006 01:19 PM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
God, what is it about Seattle that spawns all these evil corporations?
Stabucks,
Microsoft
Boeing
Anonymous Coward
User ID: 125363
United States
08/26/2006 01:32 PM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
you can have kona all week for the price of one of their cups.
Anonymous Coward
User ID: 91448
Canada
08/26/2006 01:34 PM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
Mmmmm all this talk about Starbucks makes me want to buy a Frapuccino... there's a new one 2 blocks away too! cheer
Nero
User ID: 102269
Canada
08/26/2006 01:43 PM
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Re: Starbucks Hiding Cheapest Drink to Make You Spend More
One of the very worse things you can do if you're dealing with your blood sugar, is drink coffee, how about
STRONG (quad venti) coffee, as your insulin level will be as far from normal as is possible. And to ADD inslut after injury, the next worse thing it is possible to do, would be to ingest concentrated sugars, like sticky desserts, hummmm Mcbucks is promoting what? Pharmas must LOVE these guys . . sheep





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