I am so with you on this. I don't understand the marketing model. I get it when I see a commercial for a Buick...hey, consumer, you drive a car, buy this Buick. Makes sense. But prescription meds? What am I supposed to do? Call my doc and say, "hey, doc, I need some gaziltrex, prescribe it, please." I don't get it. Doc is gonna prescribe whatever drug she gets the biggest kickback from.