Jorch does an enormous, $300 grocery shopping at Whole Foods — organic meats, vegetables, soup, fine delicacies from the deli, several decadent desserts. He loads all the bags into his car and immediately drives to skid row in Los Angeles. He slows his car to a crawl, rolls down his window as he approaches the biggest homeless encampments in the city, raises a bullhorn to his mouth, and exclaims, “Guess what? I just saved a ton of money on car insurance by switching to Geico!” Then he rolls up his window and peels out in his jet black Lincoln Navigator with license plate: BORN269