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Tostitos' New Party Bag Knows When You've Been Drinking and Will Even Call You an Uber GS&P's tasty new packaging

 
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01/25/2017 05:49 PM
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Tostitos' New Party Bag Knows When You've Been Drinking and Will Even Call You an Uber GS&P's tasty new packaging
[link to www.adweek.com]

Tostitos' New Party Bag Knows When You've Been Drinking and Will Even Call You an Uber GS&P's tasty new packaging By Tim Nudd
January 24, 2017, 3:41 PM EST

Doritos might have crashed out of the Super Bowl after a decade of fun ads, but Frito-Lay still has a few party tricks up its sleeve for this year's big game. The chip maker's Tostitos brand has made a limited-edition "Party Safe" bag that can tell when you've been drinking, and will help you get home safely from that Super Bowl party.
The special bag, created by Goodby Silverstein & Partners, comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath. If any alcohol is detected, the sensor turns red and forms the image of a steering wheel, along with an Uber code and a "Don't drink and drive" message.
The bag also uses near-field communication (NFC) technology, allowing fans to tap the bag with their phone to call a ride. With Uber and Mothers Against Drunk Driving, Tostitos will offer partygoers $10 off their Uber ride during and after the Feb. 5 game.
Anonymous Coward
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01/25/2017 05:51 PM
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Re: Tostitos' New Party Bag Knows When You've Been Drinking and Will Even Call You an Uber GS&P's tasty new packaging
But..Does it know when I've been drinking AND horny?
NO SHIT........ (OP)
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01/25/2017 06:00 PM
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Re: Tostitos' New Party Bag Knows When You've Been Drinking and Will Even Call You an Uber GS&P's tasty new packaging
But..Does it know when I've been drinking AND horny?
 Quoting: Anonymous Coward 72635225


putinyourere
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01/25/2017 06:03 PM
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Re: Tostitos' New Party Bag Knows When You've Been Drinking and Will Even Call You an Uber GS&P's tasty new packaging
TORTILLA CHIPS THAT SPY ON YOUagenthidingdamned
WHATS NEXT ??? SPYING SALSA CHEESE DIP ??? damned





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