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Playboy bunnies to make a comeback at new Times Square club that plans to appeal to Mad Men crazy millennials rather than dressing gown wearing H

 
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02/07/2017 12:15 PM
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Playboy bunnies to make a comeback at new Times Square club that plans to appeal to Mad Men crazy millennials rather than dressing gown wearing H
[link to www.dailymail.co.uk]

The tightly corseted Playboy Bunnies, with rabbit tails and ears, will soon be back in business in New York City.

Three decades after the original Playboy Club closed in Manhattan a new one will debut later this year in a hotel a few blocks from Times Square.

The shuttering of the old club on East 59th Street between Fifth and Madison avenues in 1986 was considered to be caused by changing American tastes and views on women.

But Playboy promises the new club, set to be located on West 42nd Street, will be: 'one of the most chic and sophisticated venues in the world'.

It will be in the Cachet Boutique New York Hotel, replacing the gay-themed Out Hotel, which closed last year.

It will have a lounge, a restaurant, a game room and, of course, the Bunnies, though with updated outfits.

Industry experts say there is marketing appeal among millennials and fans of 'Mad Men,' the TV series set in New York during a time when the Playboy Club thrived. The series followed the lives of a number of advertising agency employees during the 1960s and early 1970s.

'I spend my days with millennials,' Bjorn Hanson, professor of hospitality and tourism management at New York University, said.

'I'd say there will be a large segment of millennials who will be curious enough to try to experience this as lifestyle, not as the Bunny costume - and they won't need to apologize to friends and family for going.'





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