List of Winning U.S. Presidential Campaign Slogans (1900 - 2016)

1900: "Four more years of the full dinner pail" - William McKinley (D).

1904: "National Unity. Prosperity. Advancement." – Theodore Roosevelt (R).

1908: "A Square Deal For All" – William Howard Taft (R).

1912: "It is nothing but fair to leave Taft in the chair" – William Howard Taft (R).

1916: "War in Europe – Peace in America – God Bless Wilson" – Woodrow Wilson (D).

1920: "America First" - Warren G. Harding (R).

1924: "Keep Cool and Keep Coolidge" - Calvin Coolidge (R).

1928: "Who but Hoover?" - Herbert Hoover (R).

1932: "We are turning the corner" - Herbert Hoover (R).

1936: "Forward with Roosevelt" - Franklin D. Roosevelt (D).

1940: "Better A Third Termer than a Third Rater" - Franklin D. Roosevelt (D).

1944: "We are going to win this war and the peace that follows" - Harry S. Truman (D).

1948: "I'm just wild about Harry" - Harry S. Truman (D).

1952: "I like Ike" - Dwight D. Eisenhower (R).

1956: "I still like Ike" - Dwight D. Eisenhower (R).

1960: "A time for greatness 1960" - John F. Kennedy (D).

1964: "All the way with LBJ" - Lyndon B. Johnson (D).

1968: "This time, vote like your whole world depended on it" - Richard Nixon (R).

1972: "They can't lick our Dick" - Richard Nixon (R).

1976: "Not Just Peanuts" – Jimmy Carter (D).

1980: "Let's Make America Great Again" – Ronald Reagan (R).

1984: "It's Morning Again in America" – Ronald Reagan (R).

1988: "Kinder, Gentler Nation" – George H. W. Bush (R).

1992: "For People, for a Change" – Bill Clinton (D).

1996: "Building a bridge to the twenty-first century" – Bill Clinton (D).

2000: "Reformer with Results" – George W. Bush (R).

2004: "A Safer World and a More Hopeful America" – George W. Bush (R).

2008: "Yes We Can " – Barack Obama (D).

2012: "Forward" – Barack Obama (D).

2016: "Make America Great Again!" – Donald Trump (R).


+ Mentions


1972: "Dick Nixon Before He Dicks You" – anti-Nixon slogan.

1964: "In Your Heart, You Know He's Right" – Barry Goldwater.

1964: "In Your Guts, You Know He's Nuts" – Lyndon B. Johnson supporters, answering Goldwater's slogan.

1928: "A chicken in every pot and a car in every garage" -
Herbert Hoover

1852: "First in war, first in peace" – Winfield Scott