My son is a manager at a larger theater in northern New Jersey.
He just arrived home and I asked about the movie since threads have been on GLP all day about it.
The theater is in a mixed city... with gentrification taking hold around the theater.
He says the Black Panther has never sold out and Peter Rabbit and 50 shades are doing better. And this is a typically slow "dump week" weekend because of Valentines Day spending and dates.
I looked online real quick and saw this.
1 N Black Panther BV $192,023,000
2 2 Peter Rabbit Sony $17,250,000
3 1 Fifty Shades Freed Uni $16,940,000
4 4 Jumanji: Welcome to the Jungle Sony
5 3 The 15:17 to Paris WB $25,432,717
6 5 The Greatest Showman
[link to www.boxofficemojo.com
So is my son lying or are they trying to build hype?