Nike (NKE) shares close at all time high today.

Reverse stock split? Soros money? The latter is a possibility. Whatever, I won't be owning it.

My kids are all UA this school year.

Most likely.

insiders propping it up.

Lots of rich liberal fucks to help there own

Nike’s(NYSE: NKE) share price closed yesterday at an all-time high of $83.47 on the back of the company’s new marketing campaign featuring American Football quarterback Colin Kaepernick.

Initial public reaction savaged the sneaker maker. Nike shares fell to $79.60 on 4 September, the first day of trading after the American Labor Day long weekend, over which the campaign was launched. This was a significant initial drop of over 3 percent from the previous closing price of $82.20.

Critics of the Nike campaign ranged from everyday Nike consumers to the President of the United States. Donald Trump weighed in with a tweet on 7 September asking “What was Nike thinking?” and the hashtag #justburnit started trending on Twitter with users defacing or burning their Nike products in response to the campaign.

But, very quickly, the tide turned. Nike’s alignment with the instigator of demonstrations during the national anthem to bring attention to racial injustice and police brutality has bolstered its image with the younger millennial demographic.

Investors on Robinhood, an American no fee brokerage platform popular with younger users started buying Nike stock in droves. Sales are up 300 percent since the launch of the campaign and the stock is now held by 22,000 investors, an increase of 18 percent from the previous week when the campaign was launched.

More and more consumers, especially millennials expect brands to reflect their moral and political values, and in this instance, millennials have paid attention. We’ve all heard the old adage, “it’s a marathon, not a sprint”, and that’s exactly what Nike is doing in targeting millennial consumers.

Young people buy a lot of sneakers, so in creating this campaign Nike has raised the middle finger to a whole lot of conservative, older Americans who, let’s face it, may only buy sneakers every few years on sale. In doing so, they have repositioned themselves to an entire generation of new fans.

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Too short a period of time to accurately tell. Let's see how this plays out for them over a long period of time. It is never, ever a good idea for a business to alienate a large segment of their potential customers.

Or maybe all the FREE advertising Nike is getting from all the people posting Nike memes on social media . I saw more Nike checks in the last 2 weeks than I have in the last 30 years .

Nike is in the process of buying $15 billion of it's own stock back, hence the price increase.

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It's going to be interesting to see their Q2 fiscal 2019 sales numbers in a few months. Their Q4 fiscal 2018 ended May 31, 2018.

Last Edited by Callen on 09/14/2018 09:38 PM

Yup.

Last Edited by ArgleBargle on 09/15/2018 09:13 AM

Don't care. I won't buy their shoes or their stock.

Still:

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