Wow targeted marketing reaches new highs

Went out to watch the switching on of the Christmas lights in the town centre.

We went slightly early to check out some of the shops to get some ideas for Xmas presents - I want to buy misses a new coat so was fishing for what she liked.

As I passed Super-dry store I said ‘have you seen the coats in here?’

We return home two hours later and checked my emails

I had a marketing email from Super-dry titled ‘have you seen our range of winter coats’

I had a phone on me but it had zero battery and was dead.

Coincidence or new level targeted marketing?