Cheesewright - Funny name for a Futurist.

This guy's name cracked me up so I had to share.

Raging against the invisible machine by Tom Cheesewright



"The Luddites could see and touch the machines that they opposed. They could take hammers and break the frames. Not so for any true modern luddite, raging against the cognitive automation that might strip them of work. Today the greatest threats to human work are remote algorithms, spun up on a distant server, perhaps on the other side of the world, to perform a single task. They may only exist for a fraction of a second before they disappear again, back into the giant pools of data and computing power."

[link to tomcheesewright.com (secure)]


Is it possible to cheese wrong?