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London 2012 Olympic Logo costs £400,000

 
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User ID: 125341
United Kingdom
06/05/2007 07:09 PM
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London 2012 Olympic Logo costs £400,000
[link to espn-i.starwave.com]

I could come up with a better logo for a lot less.

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London's £400,000 Olympic logo - an inspiration or a puerile mess?

IT WAS designed to unite and inspire the nation, but yesterday the newly unveiled logo for the 2012 London Olympics was condemned as "naive and old-fashioned" and "a puerile mess".

The Games' organising committee insisted the £400,000 invested in the logo - which comes in lurid shades of pink, blue, green and orange, and is meant to be a graffiti-style play on 2012 - had been money well spent.

[link to sport.scotsman.com]

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Tuesday, 5 June 2007, 19:09 GMT

Epilepsy fears over 2012 footage

A segment of animated footage promoting the 2012 Olympic Games has been removed from the organisers' website after fears it could trigger epileptic fits.

[link to news.bbc.co.uk]

lol what a joke.
I'm smarter than a rock
~Sir John~

User ID: 245269
United Kingdom
06/05/2007 07:10 PM

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Re: London 2012 Olympic Logo costs £400,000
Lisa Simpson giving head!
Anonymous Coward
User ID: 166694
Taiwan
06/05/2007 07:20 PM
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Re: London 2012 Olympic Logo costs £400,000
it's just a game!
Super Structure nli
User ID: 247173
United Kingdom
06/05/2007 07:31 PM
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Re: London 2012 Olympic Logo costs £400,000
Money is the problem.
Anonymous Coward
User ID: 247350
United Kingdom
06/05/2007 07:43 PM
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Re: London 2012 Olympic Logo costs £400,000
Here is a link to the petition to get rid of this logo

[link to www.gopetition.co.uk]

30,000 so far.
Anonymous Coward
User ID: 246361
United Kingdom
06/05/2007 07:46 PM
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Re: London 2012 Olympic Logo costs £400,000
New London Olympic logo torches debate

"But in online forums, contributors have described it as looking like a swastika, a smashed window, a couple having sex and a symbol of the "ill conceived mess" that the Games has become."
[link to www.thisishertfordshire.co.uk]
Anonymous Coward
User ID: 166694
Taiwan
06/05/2007 07:46 PM
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Re: London 2012 Olympic Logo costs £400,000
the logo implies significant event in 2012....
Anonymous Coward
User ID: 227866
Australia
06/05/2007 07:53 PM
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Re: London 2012 Olympic Logo costs £400,000
the animation that accompanies the logo looks like a bomb going off - how weird is that for London!
Anonymous Coward
User ID: 160293
Canada
06/05/2007 07:54 PM
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Re: London 2012 Olympic Logo costs £400,000
The companies that specialise in brand building in London routinely charge about 200,000 pounds anyway. This one was probably a lot more hoops to jump through...all to create a piece of pure crap.
Anonymous Coward
User ID: 246361
United Kingdom
06/05/2007 08:02 PM
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Re: London 2012 Olympic Logo costs £400,000
Coe's team must weather the logo storm

Last Updated: 12:15am BST 06/06/2007

Have your say Read comments

Video: London releases its logo for the 2012 Olympic Games

As Seb Coe and the London 2012 team watched the number of signatures on the 'change the London logo' petition creep over the 26,000 mark yesterday, they might have taken some solace from an informal document which has been doing the rounds at Canary Wharf in recent weeks.

Coe's team must weather the logo storm
Logo row: the London Olympics' graffiti-style design

First produced by organisers working on the Sydney 2000 Games, it describes the classic six-year cycle of an Olympic host city and reads: Year one: euphoria; Year two: disenchantment; Year three: search for the guilty; Year four: persecution of the innocent; Year five: successful delivery and completion of event; Year six: glorification of the uninvolved.

While the document is undoubtedly intended to be tongue in cheek, it nevertheless contains a large element of truth. This week's furore escalated last night when London removed a short piece of animation featuring the brand from their website after warnings from scientists it could cause epileptic seizures. This is all part of that cycle.

Whatever logo Coe had unveiled at the Roundhouse Theatre in Camden on Monday would have sparked intense public debate.

By choosing such a radical look for the identity of the London Games, the organisers have been guilty of deliberately provoking people to create effect. Few potential sponsors can have failed to notice the attention Lloyds TSB, London's first corporate partner, got from their adverts exploiting the logo in national newspapers yesterday.
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But whether it is logos or mascots, most host cities have been through the sort of storm London is now weathering.

The most similar row actually revolved around Barcelona's choice of mascot for the 1992 Games, a cubist sheepdog called Cobi. When the Picasso-inspired character, designed by Catalonian artist Javier Mariscal, was unveiled by Barcelona in 1987, the dog sparked howls of protest and ignited a major row between the organising committee and the Catalan government.

Juan Antonio Samaranch, the former International Olympic Committee president, was said to have been so embarrassed by the creation that leading IOC officials are believed to have pleaded with the Spanish hosts to scrap it. Mariscal became so fed up with the controversy that he went on an African tour to evade the row.

And yet within months the modernist dog had become a huge hit with children. By the time the Games opened Cobi had become a cultural icon for the city, not to mention one of Barcelona's most lucrative sources of income. He even got his own cartoon show on TV.

Sydney's logo for the 2000 Games combined a millennium running man with a boomerang and the distinctive outline of the city's Opera House. But while many people thought the Australians had played safe, it was soon being criticised for resembling a headless chicken.

At one stage it was appropriated by animal rights activists to boost the cause of battery hens. They adapted the logo, replacing the Olympic rings with eggs and replacing the slogan "Sydney 2000" with "Free Battery Hens 2000". Eventually the row died down and the brand was considered a commercial success.

More recently, Vancouver's logo for the 2010 Winter Games, Ilanaaq, was criticised for looking like Fred Flintstone while Beijing 2008 had even bigger problems, having to postpone their launch because of the outbreak of SARS.

When they eventually picked the date to reveal their Beijing 'dancing man' to the world, the logo leaked after they registered an international version of it in America.

London's brand identity is certainly a departure from anything any other host city has attempted previously.

But Michael Payne, the IOC's former commercial director, said that during 20 years working within the Olympic movement, he had learnt not to judge host city logos and brands on the day of the launch.

"London have certainly been very innovative and in terms of fulfilling their original promise to engage youth and to embrace the whole world, they have been true to their brief," said Payne. "During two decades working at the IOC I learnt not to jump to conclusions on day one of a launch. London's brand will develop over time and if for some reason it still doesn't resonate, there are a whole series of other graphic elements which can be used."

The IOC are unlikely to be too worried about the row here over the London logo. While they might be alarmed at the way the Olympic rings have been relegated to a minor role in London's graffiti-style badge, it is essentially a domestic issue.

They will understand that this is just one of the hurdles on the road to 2012.
[link to www.telegraph.co.uk]
ko
User ID: 247193
Brazil
06/05/2007 09:57 PM
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Re: London 2012 Olympic Logo costs £400,000
Why bother if the world will end in 2012?
Anonymous Coward
User ID: 246361
United Kingdom
06/06/2007 06:34 AM
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Re: London 2012 Olympic Logo costs £400,000
bump
Sigma

User ID: 247340
United States
06/06/2007 06:35 AM
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Re: London 2012 Olympic Logo costs £400,000
What a waste. A 4-year-old could have done that for free. In about 15 minutes.
..|..
Anonymous Coward
User ID: 247614
Australia
06/06/2007 06:43 AM
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Re: London 2012 Olympic Logo costs £400,000
WE MUST STOP THE TERROR.
Sigma

User ID: 247340
United States
06/06/2007 06:44 AM
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Re: London 2012 Olympic Logo costs £400,000
The terror of fugly logos?
..|..
Sudel_Tekneeq

User ID: 210340
United States
06/06/2007 06:46 AM
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Re: London 2012 Olympic Logo costs £400,000
LMAO!! You got to be fuckin kiddin me
The blackening of roses will send you to the edges of the land/
The emerald tablets of Thoth the Atlantean/
The hands of the mighty Lion of Judah/
Will throw you through the triangular portals of Bermuda/
Exploring the Hologramic aspects of consciousness/
Anonymous Coward
User ID: 247626
United Kingdom
06/06/2007 07:16 AM
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Re: London 2012 Olympic Logo costs £400,000
bump
Rocketrod
User ID: 247618
Australia
06/06/2007 07:26 AM
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Re: London 2012 Olympic Logo costs £400,000
THE OLYMPIC LOGO SPELLS ZION
[link to www.Gas_oven.com]
Anonymous Coward
User ID: 1331430
United States
01/26/2012 10:57 PM
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Re: London 2012 Olympic Logo costs £400,000
Figure I'd bump this old thread instead of starting a new one, as I just learned about the logo's cost and question the waste of 400,000 pounds. Why? It's like the military spending $30,000 on a toilet seat.

Five years have passed since the logo's unveiling and I don't think the public has warmed up to it. Do you like it anymore now?
[link to news.bbc.co.uk]

Here are some logos the public came up with, many people said it took them only a few minutes to do, and they are so much better:
[link to news.bbc.co.uk]

So what's your theory about why THIS logo was chosen?
[link to en.wikipedia.org]
Accidental Stoner
User ID: 1191993
Finland
01/26/2012 11:06 PM
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Re: London 2012 Olympic Logo costs £400,000
"Wolff Olins is a brand consultancy, based in London, New York City and Dubai. Founded in 1965, it now employs 150 designers, strategists and account managers, and has been part of the Omnicom Group since 2001."


May the urban breakdown come, so the REAL useless eaters get to dirty their
hands and use their creative skills for real.

£400,000?!?!

putin





GLP