Republican Missouri Sen. Josh Hawley announced a bill Monday that allows Americans to block tech companies from tracking people’s locations without direct consent.

Hawley’s legislation creates a program similar to the national Do Not Call list that gives people the power to prevent online companies from collecting any more data than what is otherwise necessary for the companies’ services. It also prohibits entities like Google from profiling Americans who activate the so-called Do Not Track program.

“Big tech companies collect incredible amounts of deeply personal, private data from people without giving them the option to meaningfully consent,” Hawley noted in a press statement.

He said these companies have employed “creepy surveillance tactics on their users,” adding that “too often the extent of this data extraction is only known after a tech company irresponsibly handles the data.”

The legislation, if passed, could seriously alter the business models of many online companies. The Missouri Republican’s bill also bans Google and others from transferring data to other companies unless the first company is an intended intermediary.

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