Wow! Gillette is just doubling down on stupid.

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Gillette has released a new advertisement featuring a trans man shaving for the first time as his father looks on with pride.

The ad features Samson Bonkeabantu Brown, a young Canadian, who says, “Growing up I was always trying to figure out what kind of man I want to become and I’m still trying to figure out what kind that I want to become.”

Brown then receives encouragement and advice from his father.

“Now don’t be scared. Shaving is about being confident. You are doing fine.”

Brown concludes the ad saying, “It’s not just myself transitioning. It’s everyone around me transitioning.”

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