This doesn't sound nefarious to me at all....it sounds like a great business idea. The company is called Pizza Pi and you can look at their review on tripad**sor (don't know if that link is allowed).

They have stories all over the internet about how they sold everything they had and bought a boat to deliver pizza. If you've ever been to the Carribbean, you know that there are alot of boats anchored in coves like this. They saw a need and they filled it.

[link to www.bloomberg.com (secure)]

A few years ago, Tara and Sasha Bouis had such a moment. They were anchored in their favorite bay near St. Thomas, in the U.S. Virgin Islands. After years of living in the islands, this had become their favorite place to watch the sunset. Everything was perfect, but one thing was missing: pizza.

At the time the couple was working on guest charter boats, sailing out to sea for weeks at a time, Sasha as the captain and Tara as the chef. They had just returned home and were too tired to cook or take a dinghy to shore to track down food. So they spent the night eating microwave popcorn and fantasizing about how great it would be if there were a pizzeria nearby on the water. Thus was born the idea to build a pizzeria on a boat—despite the fact that they hadn’t heard of it being done before, and neither of them knew how to cook a pie.

I think people should be careful not to jump the shark here.