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Message Subject Why is nearly every commercial now interracial?
Poster Handle First time poster
Post Content
I'm an ad guy. I make TV commercials in NYC. You're right, you're seeing a lot of this. There are two reasons for it:

1) Mixed race couples are the fastest growing demographic group. Not just black and white, but also white/Asian, white/Hispanic. It's about $$$, and moving the merchandise. It's direct targeted appeal to them from advertiser.

2) It's also a defensive move on the part of the advertister against the twitter outrage mobs. If you did white/white or black/black (or all white) they'd come after you for tokenism, or racism. (Such is life today. Some preening idiot is always going to find something to get outraged about) So you eliminate one source of potential outrage by mixing things up. And, you save production/talent money: A black/white couple (one black actor, one white actor) saves you money in talent costs. You cover the bases with a mixed race couple, and keep your talent costs down, while avoiding the outrage crowd.

No product manager wants the call from his/her boss about the Twitter mob. This is how you avoid it, and look virtuous doing it.

But ultimately, it's all about $$$$$.
 Quoting: First time poster 76943588

how many Js where you work? are you one? white women and black males are never couples so your first premise is a lie
 Quoting: Anonymous Coward 77527369

Less than 25%. I'm not one. And what's driving it are brand managers at the product companies -- most of whom aren't J's either. They're looking at the #'s and insisting on the casting.
 Quoting: First time poster 76943588

the casting is done by casting agents which are 90% Js.
 Quoting: Anonymous Coward 77527369

Not true. And even if it were, they're only casting what's already in the script, and comes from the ad agency, at the direction of the advertiser. Casting agents are only executing and delivering on what's already in the script.
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