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Message Subject Why is nearly every commercial now interracial?
Poster Handle Anonymous Coward
Post Content
Some insurance company isn't going to okay an ad with a white father taking his black child out for ice cream if they didn't specifically instruct the agency to put a multicultural, interracial message in it.
 Quoting: thinking...

You are right, in many cases that is a conscious decision that is discussed when the content is written. The point I'm making is that it really only takes a few key players to guide the direction that ALL advertising takes on a less conscious level. The smaller agencies wouldn't even be having the conversation at all if they weren't trying to emulate successes and techniques used by the big companies. It's not like there's ultra-progressive moles inside every little mom & pop ad agency around the country. Most of those guys are just trying to keep the lights on, most stopped questioning the trends a long time ago.
 Quoting: Anonymous Coward 75458309

By the way, if I paint a sad, desperate picture of the world of advertising and media these days, it's because it is a sad, desperate world, at least for those who do the actual work. I've had to take production jobs in the last few years that don't necessarily align with my personal views, just to keep food in the fridge. It's not a good feeling, and a major reason I'm trying to leave the business after spending half my life in it.
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