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Message Subject Technology of Craftsmanship
Poster Handle Coming Into Existence
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[link to www.nasa.gov (secure)]

The original NASA insignia is one of the most powerful symbols in the world. A bold, patriotic red chevron wing piercing a blue sphere, representing a planet, with white stars, and an orbiting spacecraft. Today, we know it as “the meatball.” However, with 1970’s technology, it was a difficult icon to reproduce, print, and many people considered it a complicated metaphor in what was considered, then, a modern aerospace era.

Enter a cleaner, sleeker design born of the Federal Design Improvement Program and officially introduced in 1975. It featured a simple, red unique type style of the word NASA. The world knew it as “the worm.” Created by the firm of Danne & Blackburn, the logo was honored in 1984 by President Reagan for its simplistic, yet innovative design.

NASA was able to thrive with multiple graphic designs. There was a place for both the meatball and the worm. However, in 1992, the 1970s brand was retired - except on clothing and other souvenir items - in favor of the original late 1950s graphic.

Until today.

The worm is back. And just in time to mark the return of human spaceflight on American rockets from American soil.
 
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