Luxury and image have killed the pickup truck sex appeal

Every guy wanted a big badass offroading dual exhaust v8 monster to be like their old HS Chad who roared his big mud truck to school every morning. But one key ingredient was missing from a generation obsessed with driving a big truck...they lacked that raw masculinity. They treated a truck like something prestige. That's when luxury and overcomputerization made yesterday's big nasty sounding rigs into today's girly-man mobile. $90k lifted badass offroad truck...but you'd never see him mudding, he'd have a stroke. Don't ever put furniture in his bed cause it'd scratch up his paint job. Don't ever see him roaring his loud exhaust cause manufacturers have silenced those pipes. No tobacco trays built in. Guys driving a 2019 Silverado likely can't even change their own tire. If your car is dead, Mr neighbor big rig doesn't even have jumper cables to help you. If a 16 yr old girl gets her Ford focus stuck in a snow bank, her dad driving a 2018 gmc Sierra doesn't even have a chain on hand to pull her out.

These big rigs all over the roads have zero personality. Same douchebag trucks, same douchebag owners. 25 years ago, you knew who drove what truck. Every truck was personalized. Every truck driver had a scratched up bed, and used the truck for manly activities. That's why they bought it, because it made life easier. Today, men buy trucks to boost Chad status, to boost sex appeal.

Women love seeing a 1996 lifted Silverado dual exhaust with mud all over it with a young stud driving it. Women really don't care about some 44 year old insurance manager that drives a 2020 f-150 lifted truck. There is zero sex appeal, because women know that he isn't interested in hauling anything. He can't use his truck to help her out of a situation. His truck is all for show.