How are they pronouncing that?

At first they were going to all it "archeway," but isn't there a cookie co. called "archway"?

Now it looks like the clothes co. called "madewell"?

They named whatever they have "archie," which is/was the nickname/security name for prince george, heir to harry's brother prince william.

This is a hit on a six-year-old future king.

All this time, harry resented his brother.