It is a surprising and unexpected way to get people to learn that has not been utilized by anyone in this manner to date.

The topic of what there is to learn is of worldwide concern.



but think about it. If this particular project had any public talk about it beforehand, it would never be able to happen. People are on the internet and paid to identify when certain topics are discussed and squash the entire conversation in one way or another. If the most attention I get is from 'he is doing something and wants people to post pictures of a square' then I'm safe!