Gov Whitmer hired Frank Luntz to come up with lockdown messaging - propaganda

[link to theconservativetreehouse.com (secure)]

Judicial Watch received a FOIA release...

Much of the Luntz Report deals with wordsmithing. A table in the report categorizes words as “Words to Use” and “Words to Lose.”

Based on his findings, Luntz had a series of “insights” he offered:

-Nothing scares GOPers more than an IRS audit‚ except testing positive for COVID.

-Despite vocal criticism from President Trump, President-elect Joe Biden was rewarded, not punished for “staying in his basement” for two months. (Rofl - right)

-There are only two trusted organizations and people – the CDC and Dr. Anthony Fauci. No one else is close. And don’t forget to utilize survivors of Covid as well. Congress also lacks credibility.

-If you want Republican buy-in, you must make the case that the science is settled and that everyone now agrees.

-“Say “Public,” Not “Government”