When you realize we tend to think in words and language for the most part and then realize that the connections between words and phrases are for the most part defined by a very few people (think who controls Webster´s dictionary), you can see how just a few people can actually control the thinking of a vast amount of people.

And not only that, but this thinking eventually hard wires our brain to create connections that utiliye this type of thinking the best. Therefore, people who control our language are really creating the mind from a hardware sense.

In order for us to break out of this "mold" that has been created for us, we need to be able to break away from just the standard definitions and realationships between words and phrases that are defined for us.

As we are able to relate more and more words and phrases to each other, this will necessarily increase the amount of connections (in the form of synapses or other) and will greatly increase our cognitive abilities.