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"Oscar-winning actor Will Smith slapping comedian Chris Rock made the biggest headlines out of the Oscars Sunday night. But the sponsorship from Pfizer and COVID shot partner BioNTech was for the pharma marketing world a bigger moment.

The vaccine-making pair, which teamed up two years ago and produced the world’s biggest-selling product last year in Comirnaty, their COVID-19 shot, joined forces again to sponsor the biggest night in Hollywood.

“Pfizer and BioNTech are proud to support the Oscars, and we are heartened to see the film industry gather in person and alongside fans to celebrate the talent and artistry produced during the past year,” a Pfizer spokesperson told Fierce Pharma Marketing."