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Google©-Double-Dart cookie follows people!

 
Anonymous Coward
User ID: 597385
United States
03/13/2009 09:45 PM
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Google©-Double-Dart cookie follows people!
I just got an email from Google Ad-sense telling me that I might wanna update my website's privacy policy by April 8th.
They have a new cookie that tracks people and follows them to serve ads based on what Google© thinks they are interested-in.
Copied below, some info. about this new cookie. Webmasters can opt-out of serving this kind-of ad by changing their Ad-sense code. They are warned that they may have less ads.
People may also opt-out, but they are warned that the opt-out is itself a cookie, and unless you make an exception for it, you will delete the opt-out cookie every time that you clear your cookies.
*************************************************
Google Advertising Cookie and Privacy Policies
What is the DoubleClick DART cookie?

The DoubleClick DART cookie is used by Google in the ads served on publisher websites displaying AdSense for content ads. When users visit an AdSense publisher's website and either view or click on an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help AdSense publishers better serve and manage the ads on their site(s) and across the web.

What should I put in my privacy policy?

Your posted privacy policy should include the following information about Google and the DoubleClick DART cookie:

Google, as a third party vendor, uses cookies to serve ads on your site.
Google's use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
Because publisher sites and laws across countries vary, we're unable to suggest specific privacy policy language. However, you may wish to review resources such as the Network Advertising Initiative, or NAI, which suggests the following language for data collection of non-personally identifying information:

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
You can find additional information in Appendix A of the NAI Self-Regulatory principles for publishers (PDF). Please note that the NAI may change this sample language at any time.
Mothra

User ID: 629518
United States
03/14/2009 02:17 PM
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Re: Google©-Double-Dart cookie follows people!
Die GOOG!
Anonymous Coward
User ID: 616766
United States
03/14/2009 02:35 PM
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Re: Google©-Double-Dart cookie follows people!
Block all ad banners using this: [link to www.mvps.org]





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