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Holy shit: Entertainment Weekly to embed a free ultra-thin video player in its magazine!

 
Anonymous Coward
User ID: 752958
United States
08/20/2009 09:21 PM
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Holy shit: Entertainment Weekly to embed a free ultra-thin video player in its magazine!
Just like fuckin Minority Report!

[link to news.cnet.com]

NEW YORK--Broadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.

The September 18 issue of the Time Inc.-owned magazine will feature the first video ad to appear in print, George Schweitzer, CBS marketing president, said Wednesday at a press conference at the company's headquarters here.

The ad will be launched in partnership with PepsiCo to promote Pepsi Max soda and the TV network's Monday prime-time lineup. Not everyone will be seeing it: the ad will appear in a magazine insert sent to subscribers in the New York and Los Angeles areas--an edition without the video chip will be sent to subscribers elsewhere and show up on newsstands.

The technology for the battery-powered ads was manufactured by a Los Angeles-based company called Americhip, and each ad can handle about 40 minutes of video.

Here are some more details about the Americhip technology: the screen, which is 2.7 millimeters thick, has a 320x240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged, believe it or not, with a mini USB cord--there's a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate. It's a product that has been in development at Americhip for about two years, spokesman Tim Clegg told CNET News via e-mail.
Anonymous Coward (OP)
User ID: 752958
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08/20/2009 09:22 PM
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Re: Holy shit: Entertainment Weekly to embed a free ultra-thin video player in its magazine!
that's just wicked cool
Anonymous Coward
User ID: 728254
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08/20/2009 09:47 PM
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Re: Holy shit: Entertainment Weekly to embed a free ultra-thin video player in its magazine!
Kinda Freaky and wild.
Anonymous Coward
User ID: 561632
Netherlands
08/20/2009 09:54 PM
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Re: Holy shit: Entertainment Weekly to embed a free ultra-thin video player in its magazine!
The technology is very cool...

But do we really need to waste resources on Throw-Away-TV's?
For the sake of selling trinkets?
That's not cool...
Larry Luddite
User ID: 748666
United States
08/20/2009 09:56 PM
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Re: Holy shit: Entertainment Weekly to embed a free ultra-thin video player in its magazine!
it sure doesn't take much to impress an idiot these days

but that's okay in my day guys swooned over video pong

every generation has its useless novelty bullshit that morons praise

two thousand years ago it was a zombie back from the dead and his cannibal cult

today it's a bunch of madison avenue fags and their magic mini television brainwashing device

tomorrow it'll prolly be a self-flushing toilet that wipes your ass

all useless crap geared towards the stupid sheeple
Anonymous Coward (OP)
User ID: 752958
United States
08/20/2009 09:56 PM
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Re: Holy shit: Entertainment Weekly to embed a free ultra-thin video player in its magazine!
The technology is very cool...

But do we really need to waste resources on Throw-Away-TV's?
For the sake of selling trinkets?
That's not cool...
 Quoting: Anonymous Coward 561632


perhaps not, but one day an entire magazine/newspaper could be provided on a reusable one of these...thereby slowing paper/forest consumption.

it's a first step, maybe??
Anonymous Coward (OP)
User ID: 752958
United States
08/20/2009 09:56 PM
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Re: Holy shit: Entertainment Weekly to embed a free ultra-thin video player in its magazine!
it sure doesn't take much to impress an idiot these days

but that's okay in my day guys swooned over video pong

every generation has its useless novelty bullshit that morons praise

two thousand years ago it was a zombie back from the dead and his cannibal cult

today it's a bunch of madison avenue fags and their magic mini television brainwashing device

tomorrow it'll prolly be a self-flushing toilet that wipes your ass

all useless crap geared towards the stupid sheeple
 Quoting: Larry Luddite 748666


granny
LouisWinthorpeIII

User ID: 708377
United States
08/20/2009 10:10 PM
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Re: Holy shit: Entertainment Weekly to embed a free ultra-thin video player in its magazine!


This is them with BMW....
"I don't know which was scarier...the speech...or the Congress cheering it. He evoked Lincoln. Whenever a President is going to get us into serious trouble...they always use Lincoln."
-2010





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