Dell opens social media "listening" center.

Yeah, there's no way they'd use this to manipulate the conversation.



Dell Inc. unveiled its Social Media Listening Command Center in Round Rock Wednesday, which gives the computer maker the ability to track some 22,000 daily topic Internet posts related to Dell.

The new command center gives the company the tools to track Internet conversations about the company more systematically and respond to them when appropriate, said Richard Binhammer, a senior manager for Dell corporate communications.

[link to www.statesman.com]

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