SEARS is now a penny stock

In its heyday, Sears was both the Walmart (WMT) and Amazon (AMZN) of its time. In the late 19th century and early decades of the 20th century, many Americans bought mass-produced goods for the first time through the Sears catalog. Most lived on farms and in small towns, and had previously made many of the goods they needed, such as clothes and furniture, themselves.

Sears stores helped reshape America itself, drawing shoppers away from traditional Main Street merchants and into malls, contributing to the suburbanization of the country after World War II. And its appliances introduced many American homes to labor-saving devices that changed family dynamics.

But long before the rise of Amazon and online shopping, Sears struggled to keep up with changing shopping habits.


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