Zuckerberg takes out ads to apologize as Facebook data misuse crisis intensifies

SAN FRANCISCO — As Facebook continues to buffet winds of criticism, its founder took out full page ads in U.S. and British newspapers Sunday to apologize to consumers for not properly securing their personal data.

"This was a breach of trust, and I'm sorry we didn't do more at the time," Mark Zuckerberg said in the signed ad, which was published in The New York Times, The Wall Street Journal, The Washington Post and six British papers. "We have a responsibility to protect your information. If we can't, we don't deserve it."

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