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Why is nearly every commercial now interracial?

 
Anonymous Coward
User ID: 78034591
South Africa
09/29/2019 03:26 PM
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Re: Why is nearly every commercial now interracial?
I'm an ad guy. I make TV commercials in NYC. You're right, you're seeing a lot of this. There are two reasons for it:

1) Mixed race couples are the fastest growing demographic group. Not just black and white, but also white/Asian, white/Hispanic. It's about $$$, and moving the merchandise. It's direct targeted appeal to them from advertiser.

2) It's also a defensive move on the part of the advertister against the twitter outrage mobs. If you did white/white or black/black (or all white) they'd come after you for tokenism, or racism. (Such is life today. Some preening idiot is always going to find something to get outraged about) So you eliminate one source of potential outrage by mixing things up. And, you save production/talent money: A black/white couple (one black actor, one white actor) saves you money in talent costs. You cover the bases with a mixed race couple, and keep your talent costs down, while avoiding the outrage crowd.

No product manager wants the call from his/her boss about the Twitter mob. This is how you avoid it, and look virtuous doing it.

But ultimately, it's all about $$$$$.
 Quoting: First time poster 76943588


Bullshit.

Yet you are also correct, but the way you put it is deceitful.

Mixed race couples are the fastest growing group, but this mix is between Asian and whites.

Black and white mixed marriages are dropping, compared to the other races.
Anonymous Coward
User ID: 72635779
United States
09/29/2019 03:28 PM
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Re: Why is nearly every commercial now interracial?
How is wanting your children to look like you racist? Never heard a good explanation for that one.
Anonymous Coward
User ID: 78034591
South Africa
09/29/2019 03:29 PM
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Re: Why is nearly every commercial now interracial?
HERE IS THE ANSWER.

It's directly driven by WHO is making the creative decisions. Trust me on this. I am a creative director.

The film/advertising/media industry fancies itself as SO hip--so far out ahead of the neanderthals in the marketplace, they decide the reality all of us must drink in.

Here's HOW it works.

A company contracts with an agency to create an advertising campaign.

Household name Fortune 500 companies spend a lot on advertising.

The agency's hipster Creative Director (many times with a ridiculously inflated rep in the ad industry) puts together a concept to sell product--MAKING SURE TO HORSESHOE in politically progressive casting into it ( racially mixed couples is a very common one lately).

Then, with great *highly visible* ad pitch fanfare, during a choreographed, glossy luncheon in the corporate boardroom-- they present this SO CHIC contemporary creative treatment to the clients in full view of division directors, company execs, corporate officers etc---whoever might be in the orbit of this new campaign to drive revenue and brand.

ONCE THE AGENCY HAS PRESENTED THE WHITE DAD, BLACK MOM---BLACK DUDE, WHITE GIRLFRIEND--RACIALLY MIXED KIDS ETC--as the cast to depict the product scenarios they are launching....

....NO ONE in these companies would ever dream of raising a questioning peep about the racial mix.

Because they KNOW, if they do---someone at the agency will alert the leftist media that such and such well known brand does not want to show racially mixed families or couples.

There goes their brand reputation and stock price.

They are being systematically blackmailed.

Trust me on this. I've been in the middle of it.
 Quoting: Anonymous Coward 69236336


Because those agency companies are owned by globalists, or people have have sworn allegance to globalists.

It is a massive conspiracy, funded by people with very deep pockets.
Anonymous Coward
User ID: 45840829
United States
09/29/2019 03:29 PM
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Re: Why is nearly every commercial now interracial?
I'm an ad guy. I make TV commercials in NYC. You're right, you're seeing a lot of this. There are two reasons for it:

1) Mixed race couples are the fastest growing demographic group. Not just black and white, but also white/Asian, white/Hispanic. It's about $$$, and moving the merchandise. It's direct targeted appeal to them from advertiser.

2) It's also a defensive move on the part of the advertister against the twitter outrage mobs. If you did white/white or black/black (or all white) they'd come after you for tokenism, or racism. (Such is life today. Some preening idiot is always going to find something to get outraged about) So you eliminate one source of potential outrage by mixing things up. And, you save production/talent money: A black/white couple (one black actor, one white actor) saves you money in talent costs. You cover the bases with a mixed race couple, and keep your talent costs down, while avoiding the outrage crowd.

No product manager wants the call from his/her boss about the Twitter mob. This is how you avoid it, and look virtuous doing it.

But ultimately, it's all about $$$$$.
 Quoting: First time poster 76943588


how many Js where you work? are you one? white women and black males are never couples so your first premise is a lie
 Quoting: Anonymous Coward 77527369


Less than 25%. I'm not one. And what's driving it are brand managers at the product companies -- most of whom aren't J's either. They're looking at the #'s and insisting on the casting.
 Quoting: First time poster 76943588

bsflag
So they are ok with pissing off the majority of their customer base to satisfy some new “growth market” of mixed couples? Yeah sure.
And I guess porn is free because it makes the tribe wealthy as well
First time poster
User ID: 76943588
United States
09/29/2019 03:30 PM
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Re: Why is nearly every commercial now interracial?
I'm an ad guy. I make TV commercials in NYC. You're right, you're seeing a lot of this. There are two reasons for it:

1) Mixed race couples are the fastest growing demographic group. Not just black and white, but also white/Asian, white/Hispanic. It's about $$$, and moving the merchandise. It's direct targeted appeal to them from advertiser.

2) It's also a defensive move on the part of the advertister against the twitter outrage mobs. If you did white/white or black/black (or all white) they'd come after you for tokenism, or racism. (Such is life today. Some preening idiot is always going to find something to get outraged about) So you eliminate one source of potential outrage by mixing things up. And, you save production/talent money: A black/white couple (one black actor, one white actor) saves you money in talent costs. You cover the bases with a mixed race couple, and keep your talent costs down, while avoiding the outrage crowd.

No product manager wants the call from his/her boss about the Twitter mob. This is how you avoid it, and look virtuous doing it.

But ultimately, it's all about $$$$$.
 Quoting: First time poster 76943588


how many Js where you work? are you one? white women and black males are never couples so your first premise is a lie
 Quoting: Anonymous Coward 77527369


Less than 25%. I'm not one. And what's driving it are brand managers at the product companies -- most of whom aren't J's either. They're looking at the #'s and insisting on the casting.
 Quoting: First time poster 76943588


the casting is done by casting agents which are 90% Js.
 Quoting: Anonymous Coward 77527369


Not true. And even if it were, they're only casting what's already in the script, and comes from the ad agency, at the direction of the advertiser. Casting agents are only executing and delivering on what's already in the script.
Anonymous Coward
User ID: 76863067
United States
09/29/2019 03:32 PM
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Re: Why is nearly every commercial now interracial?
I blame a lot of race mixing and destruction of beautiful white heritage on white men! White men were in control, they owned everything! They were the superior race and for good reasons but when white women,good & beautiful and talented and strong lineage heritage white women began to have careers ( different from work as white women always worked! Cook, sew, knit, housecleaning, child rearing, plus community work & part time job somewhere) but a Career? But share chores? The white man abandoned strong & talented good stock white women and married and had babies with lower class women, Asian women, Ukrainian women,latino women, etc. This is where the BREAKDOWN began. So I blame the white man for what followed.lower IQ children,less self-sufficient children, religious breakdown, moral breakdown, lack of knowledge/ DNA transfer. So white men blame yourselves for abandoning your OWN KIND because you thought marrying lesser would keep you in control instead you lost control. Maybe its not too late to find a beautiful white girl of good stock to have lots of babies with and forget about "career" being an obstacle as it all works out
Anonymous Coward
User ID: 78042696
Spain
09/29/2019 03:33 PM
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Re: Why is nearly every commercial now interracial?
WTF is going on?
There have been black dude/white chick commercials for several years now but in the past several months it seems that every fucking commercial has a black with a white spouse. I even saw one for senior citizens advertising hearing aids!

I saw one where the black and white had an Asian kid. Wtf is up with that?

Its getting ridiculous now.
 Quoting: Anonymous Coward 74285733


Propagandists control all media.
 Quoting: Anonymous Coward 76461169


bsflag

The amount of fucking interracial porn about is unreal These dirty N ONLY doing scenes with young white woman should be called racism, These so called Black male actors are in the business for one reason You guessed it
Anonymous Coward
User ID: 77872307
United States
09/29/2019 03:36 PM
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Re: Why is nearly every commercial now interracial?
Where is the membership application for the Klu Klux Klan or the Aryan Brotherhood?
Anonymous Coward
User ID: 77994216
United States
09/29/2019 03:37 PM
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Re: Why is nearly every commercial now interracial?
WTF is going on?
There have been black dude/white chick commercials for several years now but in the past several months it seems that every fucking commercial has a black with a white spouse. I even saw one for senior citizens advertising hearing aids!

I saw one where the black and white had an Asian kid. Wtf is up with that?

Its getting ridiculous now.
 Quoting: Anonymous Coward 74285733


Because (((they))) have infested advertising just like Hollywood and Media.
First time poster
User ID: 76943588
United States
09/29/2019 03:37 PM
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Re: Why is nearly every commercial now interracial?
I'm an ad guy. I make TV commercials in NYC. You're right, you're seeing a lot of this. There are two reasons for it:

1) Mixed race couples are the fastest growing demographic group. Not just black and white, but also white/Asian, white/Hispanic. It's about $$$, and moving the merchandise. It's direct targeted appeal to them from advertiser.

2) It's also a defensive move on the part of the advertister against the twitter outrage mobs. If you did white/white or black/black (or all white) they'd come after you for tokenism, or racism. (Such is life today. Some preening idiot is always going to find something to get outraged about) So you eliminate one source of potential outrage by mixing things up. And, you save production/talent money: A black/white couple (one black actor, one white actor) saves you money in talent costs. You cover the bases with a mixed race couple, and keep your talent costs down, while avoiding the outrage crowd.

No product manager wants the call from his/her boss about the Twitter mob. This is how you avoid it, and look virtuous doing it.

But ultimately, it's all about $$$$$.
 Quoting: First time poster 76943588


how many Js where you work? are you one? white women and black males are never couples so your first premise is a lie
 Quoting: Anonymous Coward 77527369


Less than 25%. I'm not one. And what's driving it are brand managers at the product companies -- most of whom aren't J's either. They're looking at the #'s and insisting on the casting.
 Quoting: First time poster 76943588

bsflag
So they are ok with pissing off the majority of their customer base to satisfy some new “growth market” of mixed couples? Yeah sure.
And I guess porn is free because it makes the tribe wealthy as well
 Quoting: Anonymous Coward 45840829

I hear you. We deal with lots of Social Justice Warriors on the client end. Look at that awful Gillette commercial. They don't give a damn about alienating 1/2 the country, because they live the bubble that looks down on those people and writes them off. And they get applauded by their fellow travelers for being so virtuous. Even the cratering sales of Gillette after that awful commercial didn't break through the bubble. They said it was because of (no pun intended) the growth of the bearded crowd, and things like $ shave club. They refused to believe - or even entertain the idea - that 1/2 of America suddenly hated Gillette because of the commercial.
Anonymous Coward
User ID: 34404409
United States
09/29/2019 03:38 PM
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Re: Why is nearly every commercial now interracial?
Whyyyyyyyyyyyyyyyyyyyy does skin color make a difference?
 Quoting: Anonymous Coward 34404409


Because contrary to main streams attempt at brainwashing everyone, races are not the same.

We may all be created equal with our strengths and weaknesses coming out to the same value in the end, but where those strengths and weaknesses are located, determines a hell of a lot.

Would you say as forced/planned racial integration is occurring around the world, are things becoming better or worse?

There is absolutely nothing wrong with selective association, it has been mankind's way for a long time up until the present.
 Quoting: Anonymous Coward 71594995


we must raise our consciousness and get past this selective business.
 Quoting: Anonymous Coward 34404409


that is what the NWO would want you to believe.. but I ask this.. do you think that freewill is GOD given.. no you won't believe in that.. is it given to each and every man by man himself then? if so then how does forced integration not TAKE AWAY MAN'S BASIC RIGHTS? Now before someone comes back and says that we are not forced to do this yet.. I would say that in fact it is coming.
 Quoting: Rosicrucian1 78035696


It's my understanding that the law of free will is the first law of this universe that we're in. Call it a game, call it a matrix, whatever you want to to call it. But this current reality we're in, Free WILL is the FIRST LAW. For all beings.
Anonymous Coward
User ID: 78041411
United States
09/29/2019 03:42 PM
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Re: Why is nearly every commercial now interracial?
give this a couple more years or so, and it will be same-sex couples with transgender children. In 10 years.....do you want to know?
Pilgrim001

User ID: 78018011
United States
09/29/2019 03:43 PM

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Re: Why is nearly every commercial now interracial?
WTF is going on?
There have been black dude/white chick commercials for several years now but in the past several months it seems that every fucking commercial has a black with a white spouse. I even saw one for senior citizens advertising hearing aids!

I saw one where the black and white had an Asian kid. Wtf is up with that?

Its getting ridiculous now.
 Quoting: Anonymous Coward 74285733


They're shoving it down our throats. or up our asses if we don't like it.
Funny how 'social security' has a shortfall...but never WELFARE!
Gimme a break.
Somehow, we can always afford ALL types of welfare (even for millions of illegal immigrants!), plus billions in foreign aid to nations that hate us...BUT...social security is a "problem".

Nah, the problem is the goobermint...Unknown AC.


Blame it on my ADD, baby...Sail
I'm a loner, Dottie. A rebel.

The election of Donald Trump didn't cause the hatred displayed by the progressive liberal left and democratic party. The election of Donald Trump exposed it.
Donald Isaacson

Don't forget to have your Liberals spayed or neutered....Stolen

Get the UN out of the US.
Anonymous Coward
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United States
09/29/2019 03:43 PM
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Re: Why is nearly every commercial now interracial?
What about Indian and White? my husband is Indian, I'm white......... do ya'll see a problem with that?
oniongrass

User ID: 77610284
United States
09/29/2019 03:44 PM
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Re: Why is nearly every commercial now interracial?
WTF is going on?
There have been black dude/white chick commercials for several years now but in the past several months it seems that every fucking commercial has a black with a white spouse. I even saw one for senior citizens advertising hearing aids!

I saw one where the black and white had an Asian kid. Wtf is up with that?

Its getting ridiculous now.
 Quoting: Anonymous Coward 74285733


I have to admit that since I never watch the channels that have commercials (mostly CSPAN-2 if anything) I didn't even know this was happening.

I recommend leaving those channels.
 Quoting: oniongrass


ooh that's rich coming from you
 Quoting: Anonymous Coward 77527369


How so?
Anonymous Coward
User ID: 73201330
Indonesia
09/29/2019 03:46 PM
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Re: Why is nearly every commercial now interracial?
this started in late 60's .. introduction of drugz, black pimps , black music, allowing blacks in movies..then black white porn, then crap jungle sound music, then commercial .. the question who is behind the media and what group of sub humanz are behind that? take a guess.. its always goes circles around main criminals juzzzzy/zionozztzzz
 Quoting: Anonymous Coward 73815131


^^^^
oniongrass

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09/29/2019 03:49 PM
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Re: Why is nearly every commercial now interracial?
HERE IS THE ANSWER.

It's directly driven by WHO is making the creative decisions. Trust me on this. I am a creative director.

The film/advertising/media industry fancies itself as SO hip--so far out ahead of the neanderthals in the marketplace, they decide the reality all of us must drink in.

Here's HOW it works.

A company contracts with an agency to create an advertising campaign.

Household name Fortune 500 companies spend a lot on advertising.

The agency's hipster Creative Director (many times with a ridiculously inflated rep in the ad industry) puts together a concept to sell product--MAKING SURE TO HORSESHOE in politically progressive casting into it ( racially mixed couples is a very common one lately).

Then, with great *highly visible* ad pitch fanfare, during a choreographed, glossy luncheon in the corporate boardroom-- they present this SO CHIC contemporary creative treatment to the clients in full view of division directors, company execs, corporate officers etc---whoever might be in the orbit of this new campaign to drive revenue and brand.

ONCE THE AGENCY HAS PRESENTED THE WHITE DAD, BLACK MOM---BLACK DUDE, WHITE GIRLFRIEND--RACIALLY MIXED KIDS ETC--as the cast to depict the product scenarios they are launching....

....NO ONE in these companies would ever dream of raising a questioning peep about the racial mix.

Because they KNOW, if they do---someone at the agency will alert the leftist media that such and such well known brand does not want to show racially mixed families or couples.

There goes their brand reputation and stock price.

They are being systematically blackmailed.

Trust me on this. I've been in the middle of it.
 Quoting: Anonymous Coward 69236336


Sounds about right. Best thing for a viewer to do if they don't like it is to #walkaway.

Even that won't cause immediate change, because it's still forbidden to speak up about these things, and there is an expectation you'll take a financial loss to support "values".

But gradually and if done persistently it will apply pressure and cause pain within their ranks. Totally legally and with no risk to you.
First time poster
User ID: 76943588
United States
09/29/2019 03:49 PM
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Re: Why is nearly every commercial now interracial?
HERE IS THE ANSWER.

It's directly driven by WHO is making the creative decisions. Trust me on this. I am a creative director.

The film/advertising/media industry fancies itself as SO hip--so far out ahead of the neanderthals in the marketplace, they decide the reality all of us must drink in.

Here's HOW it works.

A company contracts with an agency to create an advertising campaign.

Household name Fortune 500 companies spend a lot on advertising.

The agency's hipster Creative Director (many times with a ridiculously inflated rep in the ad industry) puts together a concept to sell product--MAKING SURE TO HORSESHOE in politically progressive casting into it ( racially mixed couples is a very common one lately).

Then, with great *highly visible* ad pitch fanfare, during a choreographed, glossy luncheon in the corporate boardroom-- they present this SO CHIC contemporary creative treatment to the clients in full view of division directors, company execs, corporate officers etc---whoever might be in the orbit of this new campaign to drive revenue and brand.

ONCE THE AGENCY HAS PRESENTED THE WHITE DAD, BLACK MOM---BLACK DUDE, WHITE GIRLFRIEND--RACIALLY MIXED KIDS ETC--as the cast to depict the product scenarios they are launching....

....NO ONE in these companies would ever dream of raising a questioning peep about the racial mix.

Because they KNOW, if they do---someone at the agency will alert the leftist media that such and such well known brand does not want to show racially mixed families or couples.

There goes their brand reputation and stock price.

They are being systematically blackmailed.

Trust me on this. I've been in the middle of it.
 Quoting: Anonymous Coward 69236336


You're absolutely right -- but I'd add that the product manager is always in on it. It doesn't get to the board meeting before it goes through - and gets the approval - of the product manager.
Human Garbage

User ID: 73071667
United Kingdom
09/29/2019 03:51 PM

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Re: Why is nearly every commercial now interracial?
Maybe they can do a "mortgages for everyone" advert and have a racist couple moaning about the immigrants pushing the house prices up and the muslim family next door.

Could you imagine the horror on the libtards faces?
Anonymous Coward
User ID: 77377738
United States
09/29/2019 03:52 PM
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Re: Why is nearly every commercial now interracial?
I wonder if, 5000 years from now, conspiracy theorists will say tall white skinned people walked the Earth in those days...


.
 Quoting: Tess.


With red dred locks even.
Anonymous Coward
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United States
09/29/2019 04:00 PM
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Re: Why is nearly every commercial now interracial?
Maybe they can do a "mortgages for everyone" advert and have a racist couple moaning about the immigrants pushing the house prices up and the muslim family next door.

Could you imagine the horror on the libtards faces?
 Quoting: Human Garbage


tounge
CSnow

User ID: 74827762
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09/29/2019 04:02 PM
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Re: Why is nearly every commercial now interracial?
Maybe they can do a "mortgages for everyone" advert and have a racist couple moaning about the immigrants pushing the house prices up and the muslim family next door.

Could you imagine the horror on the libtards faces?
 Quoting: Human Garbage


Makes me think of flyers posted anonymously in public a few days ago in a small New England town containing the words, "Islam is right about women."

Liberals weren't sure the message offended them because it meant Sharia Law treated women as chattel or that it offended them because it pointed out the nature of Mohammed's religion.

This is the kind of idiocy - and willful or inadvertent inhumanity - you get when political principles rest on a bed of mindless liberal feelings instead of honesty, rationality, ethics and compassion.

That's why people need to finally understand - and be fearful of - the dark side of human nature embedded in leftist compulsions.


.
rccola

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09/29/2019 04:03 PM

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Re: Why is nearly every commercial now interracial?
...


Because contrary to main streams attempt at brainwashing everyone, races are not the same.

We may all be created equal with our strengths and weaknesses coming out to the same value in the end, but where those strengths and weaknesses are located, determines a hell of a lot.

Would you say as forced/planned racial integration is occurring around the world, are things becoming better or worse?

There is absolutely nothing wrong with selective association, it has been mankind's way for a long time up until the present.
 Quoting: Anonymous Coward 71594995


we must raise our consciousness and get past this selective business.
 Quoting: Anonymous Coward 34404409


If this is a realty to learn and grow, why do we need to become on big lump of grey?

Wouldn't it be better if we remained separate so we could learn from each other and eventually learn how to respect each other while still maintaining separate groups?

Or are we so weak and cowardly that our only hope is to interbreed to the point there are no more differences?
 Quoting: Anonymous Coward 71594995


your're not getting it.............sorry. Think deeper, think with the heart, not the brain.
 Quoting: Anonymous Coward 34404409


It isn't about raising the IQ of others, it's about lowering white IQ to a lower standard. We see it in accountability, grading standards and no child left behind. Less intelligent beings are more easily controlled.
Other than Hollywood, are the elites and highly intellectuals interbreeding?
Anonymous Coward
User ID: 41925838
United States
09/29/2019 04:03 PM
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Re: Why is nearly every commercial now interracial?
1. TPTB pushing their brown agenda to establish their future communist agenda, (they call it 'socialism') They are also creating a new race of sorts...they like to think they created man.

2. To eliminate the white man, because for whatever reason, it seems the parent(s) of interracial children claim them as the minority race instead of caucasian. Maybe they know they'll have an advantage over others for doing so?
This will also allow them to establish their socialist/communist rule, as most minorities seem to think being a slave to the government is a good thing.
Anonymous Coward
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09/29/2019 04:04 PM
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Re: Why is nearly every commercial now interracial?
Consumerism.

Why should every commercial, TV show, film etc., have actors of only 1 single ethnicity?

You people act all hard against the rest of the world that you deem to be different than you but are sensitive & vulnerable to displays of human diversity.

scratching
Anonymous Coward
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09/29/2019 04:04 PM
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Re: Why is nearly every commercial now interracial?
HERE IS THE ANSWER.

It's directly driven by WHO is making the creative decisions. Trust me on this. I am a creative director.

The film/advertising/media industry fancies itself as SO hip--so far out ahead of the neanderthals in the marketplace, they decide the reality all of us must drink in.

Here's HOW it works.

A company contracts with an agency to create an advertising campaign.

Household name Fortune 500 companies spend a lot on advertising.

The agency's hipster Creative Director (many times with a ridiculously inflated rep in the ad industry) puts together a concept to sell product--MAKING SURE TO HORSESHOE in politically progressive casting into it ( racially mixed couples is a very common one lately).

Then, with great *highly visible* ad pitch fanfare, during a choreographed, glossy luncheon in the corporate boardroom-- they present this SO CHIC contemporary creative treatment to the clients in full view of division directors, company execs, corporate officers etc---whoever might be in the orbit of this new campaign to drive revenue and brand.

ONCE THE AGENCY HAS PRESENTED THE WHITE DAD, BLACK MOM---BLACK DUDE, WHITE GIRLFRIEND--RACIALLY MIXED KIDS ETC--as the cast to depict the product scenarios they are launching....

....NO ONE in these companies would ever dream of raising a questioning peep about the racial mix.

Because they KNOW, if they do---someone at the agency will alert the leftist media that such and such well known brand does not want to show racially mixed families or couples.

There goes their brand reputation and stock price.

They are being systematically blackmailed.

Trust me on this. I've been in the middle of it.
 Quoting: Anonymous Coward 69236336


You're absolutely right -- but I'd add that the product manager is always in on it. It doesn't get to the board meeting before it goes through - and gets the approval - of the product manager.
 Quoting: First time poster 76943588


Well yeah, but the lowly product manager is likely very CYA when it comes to something as high profile as positioning the brand in the marketplace in front of hundreds of millions of eyeballs---its the nature of the corporate world. Product would have to be pretty darn bold to risk being tagged by the agency as the one that put the kibosh on the racial thing....and then THAT bit of info bubbles up through the organization. Career path decimated.
Anonymous Coward
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09/29/2019 04:06 PM
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Re: Why is nearly every commercial now interracial?
jues, targeting white Christian civilization. we've been over and over this

if you want to know the future, study the past.

if the jues get our guns like they did in Bolshevik Russia they will round up and kill millions of white Christians again
Anonymous Coward
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09/29/2019 04:06 PM
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Re: Why is nearly every commercial now interracial?


You can taste the programming, can't you?
CSnow

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09/29/2019 04:07 PM
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Re: Why is nearly every commercial now interracial?
I hear you. We deal with lots of Social Justice Warriors on the client end. Look at that awful Gillette commercial. They don't give a damn about alienating 1/2 the country, because they live the bubble that looks down on those people and writes them off. And they get applauded by their fellow travelers for being so virtuous. Even the cratering sales of Gillette after that awful commercial didn't break through the bubble. They said it was because of (no pun intended) the growth of the bearded crowd, and things like $ shave club. They refused to believe - or even entertain the idea - that 1/2 of America suddenly hated Gillette because of the commercial.
 Quoting: First time poster 76943588


And notice how even in this thread, among many commentators, the liberalism/leftism of most of the people responsible for today's cultural, political lunacy is not mentioned or pointed out as a major culprit. Instead the subject of the race and gender of one another dominates many messages.

Too many people treat the subject of their own and other's ideology as akin to talking about bad breath or body odor.

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User ID: 76943588
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09/29/2019 04:14 PM
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Re: Why is nearly every commercial now interracial?
HERE IS THE ANSWER.

It's directly driven by WHO is making the creative decisions. Trust me on this. I am a creative director.

The film/advertising/media industry fancies itself as SO hip--so far out ahead of the neanderthals in the marketplace, they decide the reality all of us must drink in.

Here's HOW it works.

A company contracts with an agency to create an advertising campaign.

Household name Fortune 500 companies spend a lot on advertising.

The agency's hipster Creative Director (many times with a ridiculously inflated rep in the ad industry) puts together a concept to sell product--MAKING SURE TO HORSESHOE in politically progressive casting into it ( racially mixed couples is a very common one lately).

Then, with great *highly visible* ad pitch fanfare, during a choreographed, glossy luncheon in the corporate boardroom-- they present this SO CHIC contemporary creative treatment to the clients in full view of division directors, company execs, corporate officers etc---whoever might be in the orbit of this new campaign to drive revenue and brand.

ONCE THE AGENCY HAS PRESENTED THE WHITE DAD, BLACK MOM---BLACK DUDE, WHITE GIRLFRIEND--RACIALLY MIXED KIDS ETC--as the cast to depict the product scenarios they are launching....

....NO ONE in these companies would ever dream of raising a questioning peep about the racial mix.

Because they KNOW, if they do---someone at the agency will alert the leftist media that such and such well known brand does not want to show racially mixed families or couples.

There goes their brand reputation and stock price.

They are being systematically blackmailed.

Trust me on this. I've been in the middle of it.
 Quoting: Anonymous Coward 69236336


You're absolutely right -- but I'd add that the product manager is always in on it. It doesn't get to the board meeting before it goes through - and gets the approval - of the product manager.
 Quoting: First time poster 76943588


Well yeah, but the lowly product manager is likely very CYA when it comes to something as high profile as positioning the brand in the marketplace in front of hundreds of millions of eyeballs---its the nature of the corporate world. Product would have to be pretty darn bold to risk being tagged by the agency as the one that put the kibosh on the racial thing....and then THAT bit of info bubbles up through the organization. Career path decimated.
 Quoting: Anonymous Coward 69236336

We actually agree - except on the power of the "lowly" product manager. In a company like P&G -- with literally hundreds of brands - I've found the brand product manager to be an idiot 32 year year old who buys into this completely. And when the over-rated creative director makes the first presentation to her, she buys into into the BS completely, as it reinforces her world view. They're both so smart! They're both so hip!! And they both present it to the higher ups representing themselves as experts in our current world. (And that's where all that other stuff you pointed out so correctly fits in: Nobody higher up - no adult - is going to say no, for fear of the blowback.





GLP